Adobe Systems Incorporated

I AM THE NEW CREATIVE

Art directors are becoming animators. Print designers are becoming web designers. Illustrators are also photographers and editors who also shoot film. They are the New Creatives, and we are celebrating their work.

With the Creative Cloud our product teams have removed the barriers to creative expression: Designers can build parallax HTML5 experiences. Illustrators are making EPUBs. Photographers are using their cameras and Adobe technology to become filmmakers. And coders have the tools to make beautiful design.

It’s an amazing and interesting time in our industry; people have the ability to self-express, in any discipline, without boundaries. I Am The New Creative promotes the amazing work our community is producing and marks this moment in time as a movement and a celebration of creativity.

One of the most incredible aspects of this program has been watching creative professionals merge their mediums and their portraits to produce “New Creatives” versions of themselves.

There’s something magical about the compositions. As a designer there’s always a part of me in my work, but to personalize my work in this way, to make my work more representative of me, presents an alternative perspective. All of the artists we’re working with are enjoying this experience and are appreciative of our desire to promote their amazing creative output.

Our new site highlights the New Creatives, their disciplines, their work, and their stories.

Visitors to the site can join us and become New Creatives (submissions are made through Behance and curated by our team); we’ll be choosing a number of artists and celebrating them and their work throughout our social properties and on Adobe.com during the coming year.

 

site-1024x844

Be sure to check out the work of the New Creatives, get inspired, and join us.

AJ

Graphic Designer / Executive Creative Director / Maker of things

 

 

 

4:00 PM Permalink

HOW Design Live Attendees: Want to Win a 5-Year Creative Cloud Membership?

Adobe_How

There are so many exciting things happening at this year’s HOW Design Live conference including a closing keynote from our very own Scott Belsky, as well as sessions led by Adobe evangelists. What’s more, we’re hosting a Tweetway in conjunction with the event and we’re giving away some sweet prizes.

Want to be a part of it? Here’s how to enter:

Between June 10 and June 25, send a Tweet with the hashtag #AdobeHOW and share your Adobe Ideas drawing, Adobe Kuler theme, or a link to a project in your Behance portfolio for a chance to win a Creative Cloud membership. We’re giving away one 5-year membership and ten (that’s right, 10!) 3-month memberships. Don’t miss out on a chance to win.

We’ll select winners at random, from all submissions, on June 25; winners will be notified on June 26 via Twitter. For full details, check out our HOW Tweetaway Sweepstakes Official Rules.

This is your chance to show off your work AND possibly win some great prizes. Be sure to follow Creative Cloud on Twitter. Also, if you’re at the conference, be sure to stop by the Adobe booth to say hello, get answers to your questions, and learn the latest about your favorite tools.

UPDATE (as of 2:30 PM PT): The results are in! Congratulations to our grand prize winner Eric Higgins (@iamEricHiggins) who will receive a 5-year membership to Creative Cloud. But there’s more…The following folks each receive a 3-month Creative Cloud membership. 

  1. Christopher Creese @CreeseWorks
  2. Matt Marriott @m_marriott
  3. Crescent Vale @CrescentVale
  4. Brent @MacTattooed
  5. Carrie Cousins @carriecousins
  6. The Stickman @StickmanArt
  7. Jessica Orion @ArtePerMe
  8. Michael Banks @4MikeBanks
  9. Matt McRae @mattmcrae
  10. Leo Rabelo @leorabelo

Thanks for participating everyone and happy creating! 

 

 

 

 

10:11 AM Permalink

Creative Spotlight: McFarland & Pecci on Creative Cloud

Twisted, dark and awesome. Three words that describe the work of the creative team and visual artists that make up McFarland & Pecci. Still relatively new Creative Cloud members, these fellas have wasted no time utilizing the broad range of tools and programs to create one-of-a-kind work. A documentary film for well-known “metal core” band, Killswitch Engage? They’ve done it. High concept cover art for the Boston Phoenix? Sure. See what we mean about twisted, dark and awesome?

We engaged in a lightning round Q&A session with them to get more details on why Creative Cloud works for them. The diverse amount of products offered, the seamless syncing, constant updates, and bug fixes are just a few reasons why this duo takes creativity to a whole new level.

Adobe: Describe a project you are currently working on or have completed with Creative Cloud.

McFarland & Pecci: We signed up for Creative Cloud a few months ago and jumped right into a few projects with Premiere Pro, After Effects, and Photoshop. McFarland & Pecci is a creative team of directors and visual artists. We create everything from high concept photo shoots to feature films and documentaries. The past few months have kept us busy in post-production on the new Killswitch Engage documentary called “New Awakening”, the new music video for CZARFACE featuring Inspectah Deck from Wu-Tang, one of the final high concept covers for the Boston Phoenix, and an upcoming “double secret” comic book film.

What was your inspiration behind the project?

We love to tell stories, and we tend to be drawn to darker subject matter and artists that are obsessed with their craft.  The film on Killswitch Engage was a fun project that allowed us to focus on the guys as a family unit and we kept our gear tight and our crew small. The CZARFACE video is deeply rooted in our love for Grindhouse flicks and Shaw Brothers films, and the ‘End of the World’ photo shoot was completely influenced by the epic magic of Michael Bay!

How has the Creative Cloud changed your creative workflow?

We switched to Premiere Pro to simplify our workflow. Plain and simple. We shot CZARFACE with the RED EPIC in 5K with Hawk anamorphic lenses.  The piece required a lot of compositing in After Effects and color grading. The fact that I could bring the raw files right into my timeline and directly export to After Effects made our lives so much easier. A competitor’s program has really dropped the ball when it comes to professional editing these days so we were looking for a smart move. Just the time saved by not having to transcode footage from the RED and/or DSLRs was enough of a reason to make the jump to Premiere Pro.

What tools specific to Creative Cloud enable you to work more efficiently?

As mentioned earlier, all the new benefits of Premier Pro were our big draw in the video side of things, but the new version of Photoshop and its retouching tools and amazing smart layers really helped us composite these giant “End of the World” files. We have always been Adobe fans in one way or another, but having it all in one spot really helps us.  The cloud helps us keep both systems identical in our edit bays, and the constant updates have fixed a lot of software bugs already.

Describe your style of work in three words

Really F$#Kin Awesome!

Fill in the blank: I couldn’t create without _________.

Our twisted minds and the tools that can keep up with them.

What advice would you give to an individual who is considering Creative Cloud?

If you are a video editor, make the jump to Premier Pro.  Just do it. Creative Cloud is the smart choice; you sign up and download everything you need. It even runs on two systems. Makes having a post house a lot easier.

Dig their work? Check out Mcfarland & Pecci on Facebook, visit our website to see more films – www.mcfarlandandpecci.com – or follow directors @MikePecci and @Ian_McFarland on Twitter for behind the scenes content and tutorials.

10:38 AM Permalink

Creative Spotlight: Geordie Milne on Creative Cloud

Creative Cloud does not just provide creative individuals with tools to take their talents to the next level, but also offers the opportunity to explore other creative areas of interest. Take Geordie Milne (@geordiemilne) for example. The use of Creative Cloud has evolved his creative workflow by enabling him to work with multiple programs on a single project. Not to mention, new updates (some exclusive to Creative Cloud users) gives Geordie the ability to try programs he may have never used before.

Read about his current project, check out some of his impressive work, and learn which tool in Photoshop blows his mind below.

Adobe: Describe a project you are currently working on or have completed with Creative Cloud.

Geordie: I am currently using Creative Cloud for a project for themeditator.com and marinacowdray.com. I am taking photos of the jewelry and sculptures and creating graphics using Illustrator and Photoshop; as well as some time-lapses using Premiere Pro.

What was your inspiration behind the project?

Geordie: My current client’s work has a meditation feel & knowing its positive effect; I find pleasure in modifying it and creating patterns from it.

How has the Creative Cloud changed your creative workflow?

Geordie: It’s amazing to have access to all of Adobe’s programs! I probably would have never dipped into learning as many of them as I am now, and I’m excited to download some more.  I also end up using more than 1 program per piece such a making a time-lapse & then bringing it into Photoshop to apply some of the great new video capabilities, such as ‘Blur’ or ‘Liquify’. Creative Cloud gives me the ability to save and access files from any computer, and be able to share files with my clients and friends. As a visual person, I have found that Adobe Bridge helps me find files and stay organized.

What tools specific to Creative Cloud enable you to work more efficiently?

Geordie: I also work with drones (multicopters), so one essential tool for sure is Premiere Pro’s, ‘Warp Stabilizer.’  Illustrator’s ‘Pattern Options’, makes for quick, exact designs. Photoshop’s ‘Smart Objects’ offers a new, nondestructive workflow and is a great way to add filters.

Describe your style of work in three words

Geordie: Fun, Technicolor and Geometric

Fill in the blank: I couldn’t create without _________.

Geordie: I can’t think of one thing other than just answering, ‘Abode’ but one thing I absolutely LOVE is the ‘Oil Paint Effect’ in Photoshop… it blows my mind.

What advice would you give to an individual who is considering Creative Cloud?

Geordie: Do it, try it, you won’t regret it! I often urge people to sign up for ‘Creative Cloud’. Its monthly costs offer people who want to emerge into the creative industry, a financially strategic, practical step.

Anything else you’d like to add?

Geordie: I love signing into the Creative Cloud and seeing an update here and there. Adobe is pushing the creative technology like no other. I feel that I have also joined access to a like-minded community, have made some great connections and look forward to seeing everyone’s creations! 

Like Geordie, has Creative Cloud inspired you to try products you’ve been intrigued by, but have never tested out? If so, tell us about it on Facebook, Twitter or in the comments below.  Care to see more of Geordie’s work? Check out his blog here.

10:32 AM Permalink

Super Ad Sunday: A Look at Some Creative Super Bowl XLVII Commercials

Another Super Bowl has come and gone and this year’s game screamed creativity. Though we were disappointed our hometown team didn’t win, we were impressed with the stage design of Beyonce’s half time show, and the awesome pyrotechnics. However, it was the unique and creative ads that had everyone talking.

Each year, brands use every drop of creativity they have to produce compelling 30 – 60 second ads that will be seen by millions of people. To honor the hard work of these creative professionals (and to help get your own imaginative wheels spinning for your next project), we wanted to showcase a few notable placements that sparked our attention:

And of course, who can forget the infamous power outage that occurred during the game? We wanted to give a special shout out to Oreo, who among many other brands, took advantage of this happening to gain additional exposure on social media.

oreo

11:33 AM Permalink

Creative Spotlight: Ryan Garratt on Adobe Ideas

Recently, Adobe Ideas v2.5 was released on iOS and our fans love it! For over a year now, graphic designer and Touch Apps user Ryan Garratt (@NemesisGraphics) has continued to improve his creative process and creations with each update to Ideas. Excited about the update, Ryan connected with us over Twitter to let us know what he really loves about the update and provided us useful pointers for both rookie and veteran users.

Read on to learn more and be sure to visit our Adobe Touch Apps Facebook and Twitter channels to see his work on display. Also, check out the Adobe TV video after the Q&A to learn more about what’s new in Adobe Ideas v2.5.

Adobe: Have you had a chance to try out the new features in Adobe Ideas v 2.5? Which are your favorites?

Ryan: The update is SUPERB! The addition of the new preset tools is fantastic and the paintbrush is possibly my favorite addition to the arsenal, as I really enjoy how you can vary the strokes to give power lines to work. The paint bucket fill is an absolute genius addition as well. Before it would be a case of coloring and getting a few spots that you had missed, but with the new fill bucket it increases productivity and efficiency. Needless to say, I was really excited when the update came out.

What tips/suggestions do you have for creative individuals thinking about getting into Adobe Ideas?

Enjoy what you do. I recommend having a stylus on hand and find somewhere you can relax. Experiment as well – try different opacity settings and line thickness. It’s all about finding your style!

For Ideas veterans like yourself, what tips and/or techniques can you offer them to improve their creative workflow?

Just enjoy what you’re doing! I absolutely love what i do and think that fuels me to keep creating. Also, keep everything you do, regardless of whether it’s a quick doodle or masterpiece. To look back on and see your journey progress is critical.

Which pairing of the Touch Apps and CS6 products are most instrumental to your creative process and why?

I would have to say Illustrator. I can sketch something roughly on my iPad using Ideas, and after uploading it I can use Illustrator to clean up and tweak everything. The live trace preset is fantastic.

How much of a difference has direct touch input made to your creations?

Immensely! I take my iPad and stylus with me everywhere… just in case the mood to draw strikes me. Uploading to a computer from anywhere makes life extremely easy and 100% more efficient. Its’ been a huge help and boosted my ability and workflow.

Anything else you would like to say?

If you don’t already own any of the Adobe Touch Apps, I strongly recommend getting them. They are enjoyable and easy to use, and not to mention they are very powerful tools for creating. Without them, I don’t think I could draw. I can’t recommend them enough!

11:56 AM Permalink

Creative Spotlight: Adrian Franks on Adobe Touch Apps

We’d like to introduce you to Adrian Franks (@afranks3) – a creative who celebrates friends, historic figures and admired current icons by creating silhouette sketches using the creative trio of Adobe Touch Apps, Creative Cloud, and Creative Suite! We stumbled upon one of Adrian’s impressive sketches on the Adobe Ideas Facebook Page and reached out to learn more about him and his work as we knew that Adrian would have a great story to share.

Get to know Adrian – find out where he likes to create, his ideal travel destination and how Adobe’s products have helped streamline his digital workflow in the full Q&A below. Also, visit both our Twitter and Facebook channels to see his work on display.

a adrianfranks adrianfranks1 adrianfranks4 adrianfranks5

 

Adobe: When were you first introduced to Adobe Touch Apps?

Adrian Franks: I started using Adobe Touch Apps when I first discovered Adobe Ideas in January 2011.

What was the very first creation you made with Touch Apps and Creative Cloud?
My creative endeavors with Touch Apps is a line of silhouette drawings called FEARLESS that highlights various people that I admire whether they are close friends, historic figures, or current pop culture icons. Currently, I use Creative Cloud to store my vector-based silhouette and download them to my Mac for further design work in CS6.

Where’s your favorite location to create?
My favorite place is at my studio, which is broken down into 2 places. One, being my physical studio in Red Hook, Brooklyn, the other is out in the world on the go. Whether I am on my bike, riding the train, the bus, or random coffee shops, I consider that as part of my studio. It helps influence my work.

How has the integration from Touch Apps through to the Creative Cloud features changed your creative workflow?
Creative Cloud has allowed me to produce my ideas faster because I have fewer steps to take. I love the fact that once I am done creating in Ideas it auto saves, syncs to the Cloud where I can download the file back to my computer to further manipulate in Photoshop or Illustrator. Once done, I can post to social or send to a printer. All of this has streamlined the process into a digital workflow. I love it!

Which pairing of the Touch Apps and the applications within Creative Cloud (i.e., CS6), are most instrumental to your creative process and why?
I love the combo of Ideas + Photoshop + Illustrator for creating illustrations and designs. I also love Proto + Photoshop + Illustrator for web design and UX projects.

How much of a difference has direct touch input made to your creations?
The Touch Apps give me the freedom to create and concept like I used to before the computer. It replicates the functions of pen and paper, but maintains ease of use on digital.  Touch is the present and future creative.

If you had the opportunity to travel to anywhere in the world with your Touch Apps, where would it be and why?
Africa, especially South Africa. Design there has been in a boom for a couple of years now. Events such as the World Cup and its rich political history have caused a shift in how the world perceives South Africa and its people. With that said, things such as creativity, design, art, and photography have pushed the thinking of South Africans. I would like to be a part of that, I would need to be mobile and believe Adobe’s Touch Apps and CS6 would allow me to do that.

Can’t get enough of Adrian’s work? Visit his Creative Works website to check out more of his work. If you have great work to share, send your creations our way for chance to be featured in an upcoming Creative Spotlight. Reach out to us on Facebook, Twitter or in comments here.

11:31 AM Permalink

Creative Spotlight: Jordan Rodgers on Adobe Touch Apps

The first time we discovered Jordan L. Rodgers, we were impressed by his ability to create with Adobe Touch Apps. We were blown away after stumbling upon his Adobe Ideas sketch of the RIBA façade via Twitter. We reached out to him, to learn more about his creative process – and of course, see more of his work!

Jordan was kind enough to discuss how Touch Apps have revolutionized his creative process. Check out what he shared with us below and then be sure to head over to our Adobe Touch Twitter channel to see the new background we’ve created from his sketches.

[album id=2 template=extend]

JordanAdobe: When were you first introduced to Adobe Touch Apps?

Jordan Rodgers: As an artist I make use of the iPad as a tool to explore the comparisons between traditional drawing on paper and digital drawing applications. Since discovering Adobe Ideas, I have embarked on further research and exploration between art and technology as a means to record everyday journeys, drawn in the evolution of a Modern Metropolis.

How has Adobe Touch Apps improved your ability to create?

The ability to draw on a hand held tablet in any location allows one to document in new ways. The Adobe Ideas app provides the ability to zoom in and out while restricting oneself to 0.5 fine line and working from one’s finger touch for greater rhythm and flow while drawing the lines. I also tend to do a lot of building up and then undo lines I don’t feel reflect the scene adequately.

How much of a difference has direct touch input made to your creations?

Touch screens are revolutionizing the process of creation and represent a new perspective in drawing. Direct touch input has made a significant difference to my pieces.

How has the integration from Touch Apps through to the Creative Cloud features changed your workflow?

The integration from Touch Apps through to the Creative Cloud features has changed my work workflow in allowing the drawing to be kinetic and mobile from other devices (iPad, iPhone, Desktop). By utilizing this form of modern technology, I am then in a position to share my works via social media – from hosting a portfolio on my own website to using Twitter (@jordanlrodgers) as a means to engage with a diverse range of practitioners.

Which pairing of the Touch Apps and the applications within Creative Cloud is most instrumental to your creative process?

The pairing of Adobe Ideas and Photoshop CS6 application within Creative Cloud has proven to be most instrumental to my creative process when drawing traditional Arch-viz. I have also taken the initiative and paired up the use of Adobe Ideas app and explored visual effects, motion graphics in After Effects software with the purpose of creating depth by essentially projecting flat images onto some 3D geometry or AE 3D cards.

To see other projects from Jordan, visit www.jordanlrodgers.com. Also, reach out to us on Facebook, Twitter or even here if you’d like to have your work featured. We’re always on the lookout for talented Touch Apps users to feature!

Note: All images featured are the property of Jordan L. Rodgers.

2:36 PM Permalink

Creative Spotlight: Eric Merced on Adobe Creative Cloud and the Touch Apps

Like a superhero, Eric Merced possesses a special power – the ability to unleash creativity. With his trusty iPad loaded with Adobe Touch Apps, along with access to Creative Cloud and the Creative Suite 6 applications, there is no project too big for Eric to tackle.

We sat down with Eric to learn how these Adobe products have improved his workflow capabilities, given him the ability to seamlessly transfer his work between technologies and helped him become the illustrator he is today. Read our Q&A with Eric below and be sure to check out the new hero-themed Twitter background we created to celebrate his work.

batman-300x195

 

Adobe: When were you first introduced to Adobe Touch Apps?

Eric Merced: It was with my first generation iPad (I currently own the iPad 2) and Adobe Ideas. There was a lot of complaining going on about how the iPad was not ideal for creating high-resolution art and Ideas was the first app that made me think otherwise.

What was the very first creation you made with Touch Apps?Gordon_Merced1-111x300

Even though I had already used Ideas to dabble in creating art on the iPad, my first “wow” moment that cemented my desire to create illustrations and comics, was when I used Creative Cloud to upload an image of The Dark Knight Rises’ character, Bane. The idea of being able to back up my work directly from the iPad and have it available on my iPhone or desktop was thrilling. I later took that image into Photoshop Touch and added textures, which brought the image and my workflow to another level.

How has the integration from Touch Apps through to the Creative Cloud features changed your creative workflow?

It has simplified everything. I feel good knowing that I have a powerful mobile studio with Ideas and Creative Cloud.  The iPad’s feature of allowing apps to store files in iTunes is good, but I feel Creative Cloud is a step up because it allows you to access those files from other devices (i.e., iPod, iPhone, desktop). That’s true integration right there, and it’s also essential for a true mobile studio experience.

Which pairing of the Touch Apps and the applications within Creative Cloud is most instrumental to your creative process?

Photoshop Touch and Photoshop CS6. Any file I tweak in Photoshop Touch can easily be opened in Photoshop on my desktop.

eric-merced-211x300Where’s your favorite location to create?

Mostly inside, as I don’t travel much, but Adobe Touch Apps allows me to physically create anywhere inside I’d like, as opposed to being tied to a desk and chair.

How much of a difference has direct touch input made to your creations?

The ability to zoom in and out, resize with a pinch, or to move the canvas around with two fingers is amazing. It makes doing these things much faster and more natural.

If you had the opportunity to travel to anywhere in the world with your Touch Apps, where would it be and why?

I’d love to go to a lot of places in the world – maybe too many to mention here. And who knows, with the iPad and Adobe Touch Apps on hand, now that’s more possible than ever.

For more on Eric’s work, stop by his website to see his portfolio. Want to be featured in one of our upcoming spotlight posts? Drop us a line on Twitter, Facebook, or in the comments below.

12:05 PM Permalink

Creative Spotlight: Kevin Spear on Adobe Touch Apps and Creative Cloud

Summer is the perfect time to untether yourself from the wired-world and create outside with Adobe Touch Apps, and no one knows this better than digital artist, Kevin Spear (@speartoons). After stumbling on his summer creations, we reached out to see how he utilized the creative combination of Touch Apps, Creative Suite 6 and Creative Cloud to come up with some “fun in the sun” art work.k.spear_

Find out where Kevin’s summertime spot to create with Touch Apps is (hint – it’s not indoors), why the grouping of Adobe Ideas and Illustrator is a match made in heaven for him, plus much more in the full Q&A below. Also, don’t forget to see his summer-themed art on display on our new Twitter background.

Are you ready to be our next featured artist? Send your Adobe Touch creations our way via Twitter, Facebook, or simply link us in the comments below. 

Adobe: When were you first introduced to Adobe Touch Apps?

Kevin Spear: I got an iPad in the winter of 2011. I was looking for a good drawing program when I came across Adobe Ideas. I was very excited when I discovered it was a vector-based app. I also loved how it allowed me to draw naturally in a way I hadn’t done in Adobe Illustrator.

What was the very first creation you made with Touch Apps?

I drew a profile of my wife. I was excited that I could finally draw a quick sketch with my finger on the iPad, take it into Adobe Illustrator and keep the vectors.

How has the integration from Touch Apps through to the Creative Cloud features changed your creative workflow?

It has made drawing digitally while mobile easy. Before, I’d test things out on the sketchbook, and then hope I could keep the same spontaneity when I made it back to the desktop. Now, I can draw it digitally from the very beginning.

(more…)

1:27 PM Permalink