Adobe Systems Incorporated

I AM THE NEW CREATIVE

Art directors are becoming animators. Print designers are becoming web designers. Illustrators are also photographers and editors who also shoot film. They are the New Creatives, and we are celebrating their work.

With the Creative Cloud our product teams have removed the barriers to creative expression: Designers can build parallax HTML5 experiences. Illustrators are making EPUBs. Photographers are using their cameras and Adobe technology to become filmmakers. And coders have the tools to make beautiful design.

It’s an amazing and interesting time in our industry; people have the ability to self-express, in any discipline, without boundaries. I Am The New Creative promotes the amazing work our community is producing and marks this moment in time as a movement and a celebration of creativity.

One of the most incredible aspects of this program has been watching creative professionals merge their mediums and their portraits to produce “New Creatives” versions of themselves.

There’s something magical about the compositions. As a designer there’s always a part of me in my work, but to personalize my work in this way, to make my work more representative of me, presents an alternative perspective. All of the artists we’re working with are enjoying this experience and are appreciative of our desire to promote their amazing creative output.

Our new site highlights the New Creatives, their disciplines, their work, and their stories.

Visitors to the site can join us and become New Creatives (submissions are made through Behance and curated by our team); we’ll be choosing a number of artists and celebrating them and their work throughout our social properties and on Adobe.com during the coming year.

 

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Be sure to check out the work of the New Creatives, get inspired, and join us.

AJ

Graphic Designer / Executive Creative Director / Maker of things

 

 

 

4:00 PM Permalink

Ideas That Changed Graphic Design

Fast Co.Design’s recent piece, “9 Ideas That Changed the Face of Graphic Design,” summarizes the outlet’s favorite ideas that made graphic design what it is today. Inspired by the book, 100 Ideas That Changed Graphic Design, authored by Steven Heller and Véronique Vienne, below is Fast Co.Design’s shortlist.

Body Type

Pictograms

Pointing Fingers

Decorative Logo Types

Metaphoric Lettering

Texts as Images

Supreme Geometry

Dust Jackets

White Space

Here’s a look at some of the inspirational images depicting the 9 ideas above.

Graphic-DesignWhat do you think? Any you’d add to this list?

11:51 AM Permalink

Let’s Talk Type

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Typography is everywhere and we can’t get enough of it. Whether it’s an inspirational quote, a logo design, or the font on your favorite greeting card, typography allows you to express yourself, or shall we say, your “type.” Knowing this, we want to be at the forefront of your inspiration, which is why we’ve gathered some user-generated imagery paying tribute to the great art of typography. Visit our “What’s Your Type” Pinterest board to kern you and your right type closer together. Here’s a few that fuel our creativity:

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For other ways to discover your type, check out Typekit and Adobe Edge Web Fonts (powered by Typekit).

2:15 PM Permalink

Custom Hand Lettered Fonts in Web Design

Typography is one of the most important design elements in a website; it sets the tone and can make or break the whole design.  When choosing a font, there are hundreds of databases at your fingertips online. You can opt for a popular, reliable choice such as Helvetica, Rockwell or Future. Or you can scour the web for a new, unknown typeface. But have you ever considered creating your own?

Hand drawn fonts have the possibility of being richly specific and profoundly beautiful. This style allows for complete customization to fit the style and parameters of your web design. Here are just a few of great examples of hand lettering on the web.

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G’nosh

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Whitmans New York

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Kolonein

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Give Beyond Me

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Brand New Conference

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Amazee Labs

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War Child

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Full Frontal JavaScript Conference

Have you seen any great examples of hand-lettering in web design? Share with us in the comments below!

For more on web fonts, check out Typekit by Adobe – a part of the Creative Cloud membership.

12:30 PM Permalink

Fonts and Video Collide: Kinetic Typography

Rockwell-150x150Fonts, when used well, can be absolutely beautiful. However when many people think of typography, they likely envision some sort of poster or graphic design, or perhaps even web design. That said, there is something that makes fonts especially wonderful in video as the power of kinetic typography brings words and letters to life through movement.

Below are some examples of a few of our favorite fonts given the kinetic typography treatment. If you’d like to learn more about fonts check out Typekit, which will be included in the Creative Cloud membership.

Rockwell by Jordan Clarke

Rockwell from Jordan Clarke on Vimeo. (more…)

1:54 PM Permalink

Adobe Joins Pinterest

We’ve been sharing some amazing inspirational community work here on our blog, among other social platforms, but given how much is out there and quickly being shared, we’re excited to launch the presence of our official Adobe Pinterest profile to keep pace!

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8:58 AM Permalink

Geometry Meets Design

Geo-2-150x150Whether you’re a math whiz or not, there’s no denying that geometry has always played a large role in design. Shapes relate to one another and provide context among the rest of the design, and they can help to illustrate moods and emotions that enable the artist to convey certain messages.

To celebrate the role of geometry in design, we’ve highlighted a few pieces that play with the ideas of shape and space. Tell us in the comments – what do you love most about geometry’s relationship with design? (more…)

1:43 PM Permalink

Terrific Typography on Behance

B-Font-8-150x150Typography is just one element of design, however, typography is also an art form itself. Good fonts blend in seamlessly, and complement their surrounding design with ease, while conveying the proper message to the viewer.

We scoured through some typography posts on Behance to pull together a collection of some terrific typefaces – some of which are even available for free download.

Tell us in the comments – what’s your favorite font? (more…)

6:50 AM Permalink

Live the Language through Typography and Film

 

Last week, you might have come across one of the below video commercials on our Creative Suite Facebook Wall featuring an EF International Language Centers commercial.

 

Now, we’re sharing their entire series, which includes Barcelona, Beijing, Los Angeles, London, Paris, Sydney and Vancouver. Experience the culture of these cities from a different perspective as typography and film come together to bring languages to life. Enjoy and share your thoughts with us below on this cultural around-the-world video campaign.
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2:14 PM Permalink