Adobe Systems Incorporated

I AM THE NEW CREATIVE

Art directors are becoming animators. Print designers are becoming web designers. Illustrators are also photographers and editors who also shoot film. They are the New Creatives, and we are celebrating their work.

With the Creative Cloud our product teams have removed the barriers to creative expression: Designers can build parallax HTML5 experiences. Illustrators are making EPUBs. Photographers are using their cameras and Adobe technology to become filmmakers. And coders have the tools to make beautiful design.

It’s an amazing and interesting time in our industry; people have the ability to self-express, in any discipline, without boundaries. I Am The New Creative promotes the amazing work our community is producing and marks this moment in time as a movement and a celebration of creativity.

One of the most incredible aspects of this program has been watching creative professionals merge their mediums and their portraits to produce “New Creatives” versions of themselves.

There’s something magical about the compositions. As a designer there’s always a part of me in my work, but to personalize my work in this way, to make my work more representative of me, presents an alternative perspective. All of the artists we’re working with are enjoying this experience and are appreciative of our desire to promote their amazing creative output.

Our new site highlights the New Creatives, their disciplines, their work, and their stories.

Visitors to the site can join us and become New Creatives (submissions are made through Behance and curated by our team); we’ll be choosing a number of artists and celebrating them and their work throughout our social properties and on Adobe.com during the coming year.

 

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Be sure to check out the work of the New Creatives, get inspired, and join us.

AJ

Graphic Designer / Executive Creative Director / Maker of things

 

 

 

4:00 PM Permalink

Drew Christie returns to Sundance

Animated short film leverages tools in Adobe Creative Cloud

Drew Christie is a new kind of multimedia artist, as comfortable with pen and ink as he is with computers and creative software. Allergy to Originality, which will be shown at this year’s Sundance Film Festival, is a case in point, demonstrating how fluidly he moves between natural media and digital image manipulations.

Drew-Christie-Allergy-to-Originality-Adobe-Sundance-03Combining illustration with animation, the short film riffs on the theme of originality and plagiarism with long passages lifted verbatim from Wikipedia. The piece maintains a natural hand-drawn feel along with the uneven, slightly jumpy cinema of the old silent movies.

“I started creating animation before I knew what animation was,” recalls Christie. “When I was a young child I filmed my Star Wars figures using my dad’s video camera. It just went on from there.”

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2:06 PM Permalink

December 2013 Brings New Creative Cloud Pro Video Releases

Creative Cloud is always evolving and ongoing updates are one of the most popular benefits for users. In a fast-changing industry, Creative Cloud members always have the latest versions of the pro video tools as soon as they are available, including feature enhancements and optimized performance.

This morning updates for Adobe Premiere Pro CC, SpeedGrade CC, Prelude CC, and Adobe Media Encoder CC will begin rolling out. The new video updates will become available to Creative Cloud members over the next 24 hours.  A new After Effects CC update will follow soon.

Adobe Premiere Pro

Adobe Premiere Pro CC has seen four new releases in this year (June , July , October, and now, December) –  all within the 6 months since the CC version was announced. Guided by user requests, the Adobe Premiere Pro CC December 2013 release adds Open CL performance enhancements, media management improvements like multiple Media Browser tabs, new editing enhancements for even greater workflow efficiency, and delivers more intuitive voiceover recording.

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“Adobe is committed to delivering the best professional NLE in the industry,” said Al Mooney, senior product manager for Adobe Premiere Pro. “Video pros need tools that keep up with ongoing developments in film and broadcast. That’s exactly what Creative Cloud gives them.”

After Effects

After Effects CC, the leading motion graphics and visual effects application, is evolving faster than ever with Creative Cloud. “Our team turned around this release in a matter of weeks based on direct feedback from our users,” said Steve Forde, senior product manager for After Effects. “With regular Creative Cloud updates, we’re able to continually evolve and enhance our feature set. Your tools just keep getting better.”

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The After Effects CC December 2013 release will offer customizable output of file name and path templates, improved snapping behavior, enhanced scripting options, and the ability to migrate user settings when updating to newer versions.

More updates for video pros

Creative Cloud offers video pros an integrated workflow across the video production applications. The December 2013 releases also includes updates to SpeedGrade CC , Prelude CC, Adobe Media Encoder CC, and Adobe Anywhere for video. Along with performance enhancements, SpeedGrade also offers expanded camera format support in Direct Link mode. Prelude CC has added support for the latest Adobe Anywhere protocols. Adobe Media Encoder now includes Sony XAVC format support, and Adobe Anywhere introduces performance improvements and diagnostic tools for monitoring system status.

Creative Cloud: one million strong and growing

There are already over one million Creative Cloud members with more joining every day. Already a Creative Cloud member? Launch the Creative Cloud application to get started using these great new features. The new updates will be available there within 24 hours.

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Not yet a Creative Cloud member? Sign up for a free membership and get access to 30-day trials of every Adobe creative desktop application, including the latest versions of all the video tools.

Want to learn a new creative app? Both free and paid members also have access to cool new training videos, including sample work files, in Creative Cloud Learn to help you get up and running fast.

9:07 AM Permalink

What Is Adobe MAX? – Why You Should Attend

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We’re making Adobe MAX (May 4-8) bigger and better this year. For those who are wondering, “What’s MAX?” – it is THE conference for creative pros. It’s an opportunity for designers, developers, video professionals, photographers, and more to come together to learn about the latest technologies, techniques, and strategies for delivering your best creative work – not to mention the idea exchange and networking opportunities that exist. And it doesn’t stop there.

Agenda

We have an agenda packed full of amazing speakers, tracks, sneak peeks (yes – you don’t want to miss this!) and more. Choose from over 300 sessions and labs taught by industry leaders and Adobe experts to maximize your creative experience, and even customize your MAX agenda by mixing and matching sessions from all five MAX tracks:

If that’s not enticing enough, we’re throwing a cherry (or two) on top to get you to L.A. Register today using this special promo code: MXSM13, to receive $300 off AND get your hands on a free 1-year Creative Cloud membership.

Be sure to follow Adobe MAX on Facebook and Twitter as we’ll be announcing keynote speakers and other exciting information soon.  We hope to see you there!

1:01 PM Permalink

Adobe Highlights at IBC 2012

Last week was quite the week for conferences. While Photoshop World was coming to a close, we had another team in Amsterdam for the International Broadcasting Convention (IBC). If you missed it, our Digital Video & Audio team has you covered with daily video highlight reels straight from the convention floor.

Friday, Sept. 7

It was opening day for the convention and our team had some new products to share, including Adobe Anywhere and Project Primetime.

Sunday, Sept. 9

On Sunday, the theme was all about workflow efficiencies, where we highlighted some of our industry partners’ workflow integrations showcased across the show floor.

Monday, Sept. 10

From video streams to revenue streams, Monday was about driving more revenue by getting your video to more viewers, on more devices, with Adobe Project Primetime.

Tuesday, Sept. 11

Tuesday was the last day at IBC, and it was all about collaboration without boundaries. We spent the day taking a closer look at the growing momentum behind Production Premium CS6 & Adobe Anywhere for video, which helps teams work together in real time, across virtually any network with shared media.

IBC 2012 was an action-packed event full of exciting releases and announcements. For more from IBC, check out our IBC Online hub.

For Final Cut Pro or Avid users, now is a great time to switch to the Adobe Creative Cloud and take advantage of our Switch. Save. Edit. promotion.  You’ll get 40% off all Adobe pro video tools, including Premiere Pro, plus so much more with your Creative Cloud Membership. The offer ends November 30, 2012. Don’t miss it!

12:30 PM Permalink

Creative Cloud and CS6 Ask a Pro Launch Week Recap

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We had great Ask a Pro sessions with our Evangelists last week. Each day we learned more about the Creative Cloud and Creative Suite 6 offerings for the design, web, photo and video communities.

If you happened to miss any of the sessions, not to worry! Below are recordings of each for your viewing pleasure! Once you’ve had a chance to check out the sessions, be sure to let us know what CS6 and/or Creative Cloud features you’re most looking forward to working with below in the comments, or on Facebook and Twitter(more…)

2:15 PM Permalink

Creative Suite Artist Profile Videos

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We never cease to be amazed by the stunning work created by artists around the world, using Adobe products to help make their art a reality. For our new Creative Suite 6 imagery, we searched across the globe for artists who value creativity above all else, and tapped into their skills and vision to create a humanized interpretation for each of our products. To give back to these artists who devote themselves to their craft, we captured their stories in our Creative Suite Artist Spotlight video series.

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12:00 PM Permalink

Creative Cloud and CS6 Ask a Pro Sessions

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With the arrival of Creative Cloud and CS6 just around the corner, we wanted to give our Fans and Followers a first-hand look at some of the new features they can expect! We’ve put together a schedule of 10 Ask a Pro sessions with details below.

Whether you’re into graphic design, web design and development, video production and/or photography, there’s a little something for everyone! Just remember to register for the sessions of interest. (more…)

9:08 AM Permalink

CS6 Production Premium Reveal

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Our team is at NAB 2012 this week, where they’re revealing Creative Suite 6 Production Premium –which will be included in the Adobe Creative Cloud membership. There will be first looks and hands-on demos of the suite taking place at the show.

For those of you not therecheck out the reveal and get a look at new features on our CS6 Production Premium Revealed page, and read below for a look at the highlights and more. (more…)

2:43 PM Permalink

Adobe Creative Cloud Membership: Your Questions Answered

Creative-Cloud-LogoWe’re getting very excited about the upcoming availability of the Creative Cloud membership! Because this is a big transformation for Adobe, we understand that there are many questions about what the Creative Cloud Membership entails and what it means to you.

Evangelist Paul Trani has collected frequently asked questions about the Creative Cloud and addresses them in a series of videos below. Be sure to subscribe to our Creative Cloud YouTube channel to get the latest updates in the series, and check Adobe.com for more information about the Creative Cloud Membership.  If there are questions you want answered, please post a comment and we’ll get you the information you need. (more…)

9:12 AM Permalink