Part of being a creative professional is sharing creative ideas and advice. No matter one’s skill level, there are always new things to learn. In his interview with Fuel Your Creativity, Zach Klein, the designer of Vimeo, shares some terrific insight into his design process and having a creative breakthrough.
Pick Zach’s brain with some of his tips in the excerpt below.
During the design process, what were your biggest breakthroughs (”Aha!” moments)? How many different ideas did you present and filter through before you arrived at what is on the site currently?
I think the biggest breakthroughs came when I realized the ways that videos are different from photos, which made me confident to steer away from some of Flickr’s layout precedents. Specifically, it was important for me to understand that the flash player is a portable device, and our early data demonstrated that most video plays would take place off-site encouraging me to move functionality from the video page to the player itself. I think the player is still in the early stages of where it could go, as I expect most of our users’ experience should take place inside the player itself allowing us to renovate the video page into a showroom compelling users to take the video home with them, so to speak, to take it to their other habitats like Tumblr, Twitter, etc.
Tell us: what were your breakthrough moments?