CREATIVE LAYER

Where Technology Meets Imagination

Slow Mastery & Great Achievements

For many of us, deadlines are a way of life. Projects need to be finished and delivered, e-mails need to be responded to, and bills need to be paid – all by a certain date and time. But what if we decided to forego creative deadlines? What could we achieve?

In a recent article from The 99 Percent, brand strategist Carmel Hagen explores 10 great achievements that took time.  Hagan says, “In an ideal world, the road from idea to reality is proven and predictable, with a distance made fathomable by visible benchmarks. But more frequently – especially in pursuit of less linear concepts like art, drastic innovation, or even paradigm shifts – time is mutable and you can’t project when completion will come.”

We’ve highlighted three of our favorite achievements that tested the limitations of time – including one we were happy to be a part of, Avatar.

MUTO a wall-painted animation by BLU from blu on Vimeo.

Blu: MUTO animation – one summer daily

Italian street artist Blu spent nearly every day of a summer painting (and re-painting and re-painting) a large-scale mural across the public walls and buildings of Buenos Aires, capturing each “frame” in succession. The resulting short animation film, MUTO - a real-life flip book sharing a story spread over city surfaces – has since gotten over 10 million views on YouTube, and extended Blu’s own artistic footprint to institutes like the Tate Modern in London.

Image Credits: Mission Local


Scott Weaver
: Rolling Through the Bay – 34 years

I always had a dream that I would build the world’s largest toothpick sculpture,” says Scott Weaver, the mad scientist behind “Rolling Through the Bay” – a 9 feet tall, 7 feet wide and 2 feet deep model of San Francisco made entirely of toothpicks. Half art, half “out-of-hand ping pong ball experiment,” the rollercoaster-like sculpture took over 3,000 hours and 34 years to complete. It’s a fascinating study in the power of setting lofty goals and pursuing them no matter what it takes.

 

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Image Credits: Oregon Live

 

James Cameron: Avatar – 15 years

In 1994, James Cameron drew on “every science fiction book he had read” to pen an 80-page treatment of Avatar. Two years later, he announced his intention to begin filming the movie after the completion of Titanic. Though 1999 was the year originally intended for Avatar’s release, Cameron soon rolled back the deadline, blaming underdeveloped technology. It wasn’t until 2005 that Cameron finally began working closely with artists and designers to visualize the characters and settings of the film. Four years and over $400 million later, Avatar went on to capture over two billion in box office sales and nine academy award nominations.

Do you have any favorites we didn’t cover? Comment below to let us know!

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  • TickleOnTheTum

    I have a suggestion for Adobe to help the disabled like myself. Offer free versions of your software just like Autodesk does.

    I am unable to _ever_ work due to my disability and would love to have Photoshop, After Effects, etc. to play around with at home, purely for my own enjoyment, but it is WAY to pricey. I am on benefits and so could never afford to buy ANY adobe software, so you don’t lose any sales by offering free copies of your software to people like myself.

    In fact you can gain sales. I was given access to the full range of Autodesk Student Edition Software (3D Studio Max, AutoCAD, etc.) by Autodesk themselves and as a result recommend it to anyone and everyone. This kind of recommendation leads to sales.

    Therefore, I would ask you to seriously consider offering unemployable disabled people the chance to use your full software (full or student editions) for free on the understanding that we recommend it to our friends and family.

    Please seriously consider this request as it would mean a lot to the disabled of the world!

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Anand Samuel Edwin, Christine Jennings, Eric Philpott, Jennifer Kremer, Joseph Wong, Lewis Haidt, Maria Yap, Meagan Keane, Meghan Boots, Michael Hu, Rachel Luxemburg, Rufus Deuchler, Sue Garibaldi, Takashi Morifusa, Terri Stone, Terry Hemphill

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