We’re often told that we shouldn’t judge a book by its cover. The same logic probably stands for other items that we buy. We just can’t be sure that there will be a correlation between the quality of the package exterior and the quality of the contents within.

That said, package design is extremely important. All other things being equal, strong package design conveys a sense of comfort and quality to the consumer, while setting an expectation for the contents inside. We’ve uncovered a few recent examples of terrific package design for your inspiration.

Have you ever been persuaded to make a purchase simply for the beauty of a product? read more…