We’re making Adobe MAX (May 4-8) bigger and better this year. For those who are wondering, “What’s MAX?” – it is THE conference for creative pros. It’s an opportunity for designers, developers, video professionals, photographers, and more to come together to learn about the latest technologies, techniques, and strategies for delivering your best creative work – not to mention the idea exchange and networking opportunities that exist. And it doesn’t stop there.

We have an agenda packed full of amazing speakers, tracks, sneak peeks (yes – you don’t want to miss this!) and more. Choose from over 300 sessions and labs taught by industry leaders and Adobe experts to maximize your creative experience, and even customize your MAX agenda by mixing and matching sessions from all five MAX tracks:

• Design and Creativity
• Web Experiences
• Digital Publishing
• Gaming
• Video

If that’s not enticing enough, we’re throwing a cherry (or two) on top to get you to L.A. Register today using this special promo code: MXSM13, to receive $300 off AND get your hands on a free 1-year Creative Cloud membership.

Be sure to follow Adobe MAX on Facebook and Twitter as we’ll be announcing keynote speakers and other exciting information soon.  We hope to see you there!

Last week was quite the week for conferences. While Photoshop World was coming to a close, we had another team in Amsterdam for the International Broadcasting Convention (IBC). If you missed it, our Digital Video & Audio team has you covered with daily video highlight reels straight from the convention floor.

Friday, Sept. 7

It was opening day for the convention and our team had some new products to share, including Adobe Anywhere and Project Primetime.

Sunday, Sept. 9

On Sunday, the theme was all about workflow efficiencies, where we highlighted some of our industry partners’ workflow integrations showcased across the show floor.

Monday, Sept. 10

From video streams to revenue streams, Monday was about driving more revenue by getting your video to more viewers, on more devices, with Adobe Project Primetime.

Tuesday, Sept. 11

Tuesday was the last day at IBC, and it was all about collaboration without boundaries. We spent the day taking a closer look at the growing momentum behind Production Premium CS6 & Adobe Anywhere for video, which helps teams work together in real time, across virtually any network with shared media.

IBC 2012 was an action-packed event full of exciting releases and announcements. For more from IBC, check out our IBC Online hub.

For Final Cut Pro or Avid users, now is a great time to switch to the Adobe Creative Cloud and take advantage of our Switch. Save. Edit. promotion.  You’ll get 40% off all Adobe pro video tools, including Premiere Pro, plus so much more with your Creative Cloud Membership. The offer ends November 30, 2012. Don’t miss it!

We had great Ask a Pro sessions with our Evangelists last week. Each day we learned more about the Creative Cloud and Creative Suite 6 offerings for the design, web, photo and video communities.

If you happened to miss any of the sessions, not to worry! Below are recordings of each for your viewing pleasure! Once you’ve had a chance to check out the sessions, be sure to let us know what CS6 and/or Creative Cloud features you’re most looking forward to working with below in the comments, or on Facebook and Twitter.  read more…

We never cease to be amazed by the stunning work created by artists around the world, using Adobe products to help make their art a reality. For our new Creative Suite 6 imagery, we searched across the globe for artists who value creativity above all else, and tapped into their skills and vision to create a humanized interpretation for each of our products. To give back to these artists who devote themselves to their craft, we captured their stories in our Creative Suite Artist Spotlight video series.

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With the arrival of Creative Cloud and CS6 just around the corner, we wanted to give our Fans and Followers a first-hand look at some of the new features they can expect! We’ve put together a schedule of 10 Ask a Pro sessions with details below.

Whether you’re into graphic design, web design and development, video production and/or photography, there’s a little something for everyone! Just remember to register for the sessions of interest. read more…

Our team is at NAB 2012 this week, where they’re revealing Creative Suite 6 Production Premium –which will be included in the Adobe Creative Cloud membership. There will be first looks and hands-on demos of the suite taking place at the show.

For those of you not therecheck out the reveal and get a look at new features on our CS6 Production Premium Revealed page, and read below for a look at the highlights and more. read more…

We’re getting very excited about the upcoming availability of the Creative Cloud membership! Because this is a big transformation for Adobe, we understand that there are many questions about what the Creative Cloud Membership entails and what it means to you.

Evangelist Paul Trani has collected frequently asked questions about the Creative Cloud and addresses them in a series of videos below. Be sure to subscribe to our Creative Cloud YouTube channel to get the latest updates in the series, and check Adobe.com for more information about the Creative Cloud Membership.  If there are questions you want answered, please post a comment and we’ll get you the information you need. read more…

A recent article published by HOW tackled an issue that many creatives often encounter: passion. Many creative professionals chose their field because more traditional career paths didn’t ignite their flame quite like the idea of creating something new every day. Quite simply, creatives require a healthy passion for their work in order to continue finding success. But what happens when you need to reignite your passion? read more…

Our digital video team hosted a great Ask a DV Pro session last week featuring Laforet Visual’s producer/editor Jon Carr. During the one-hour discussion, Carr shared how he and the team leveraged the Production Premium Suite – specifically Adobe Story, Premiere Pro, After Effects, and Photoshop – to create and deliver Vincent Laforet’s latest film, Möbius.

Watch the full session recording here. And check out the Premiere Pro Work Area Blog for session highlights and resources.

We’re extremely excited to launch our new blog. We aim to make this a home for digital creation and the endless possibilities that go with it, and as a part of that, be a source of inspiration for you. Simply, we’d love to be a “layer” in your creative process.
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