Archive for February, 2007

Adobe Brings Video Editing Tools Online

Adobe is pioneering a new way to deliver its industry leading creative software technologies online, with the launch of its web-based video remix and editing technology. Adobe and Photobucket announced a partnership today to integrate Adobe web-based video remix and editing technology directly into the Photobucket user experience, giving 35 million Photobucket users direct, free access to world-class digital video editing tools. These free services are expected to be driven by advertising revenue – and by offering customers simple upgrade paths to its renowned Adobe Premiere Elements and Adobe Photoshop® Elements software, both market leaders in the home digital video and photo editing space.

No experience is required for Adobe’s web-based video remix and editing technology. It’s an easy-to-use video editor that eliminates the intimidation factor often associated with video editing and allows consumers the creative freedom to infuse personality and dramatic impact into their stories before releasing them to a broader online audience. Users can drag and drop music, effects, transitions and titles to videos, as well as reorder, trim and split clips, without having to deal with time-consuming downloads or platform issues.

Delivered as a lightweight Adobe Flash® application and built using Adobe Flex™ software, Adobe web-based video remix and editing technology is accessible to the more than 700 million personal computers that today support Adobe Flash Player software. The new video editing capabilities in Photobucket are initially available via limited public beta to Photobucket Pro users, and will be available for free to Photobucket’s entire user base of 35 million members by early March 2007.

What partnerships and breakthrough user experiences are in store for consumers? Stay tuned in the coming months for future announcements with Internet companies and media properties…

Adobe Ships Photoshop Lightroom 1.0 and Releases Camera Raw 3.7

Good news! – the highly anticipated Adobe Photoshop Lightroom 1.0 software ships today.

Thousands of photographers moonlighted as “software developers” for an exciting year in beta-mode. Now their feedback comes to life in the form of a shipping product designed to help deliver a workflow photographers can truly benefit from. Available for both the Windows and Mac platforms, Photoshop Lightroom provides a place to import, manage and present large volumes of digital photographs and provide a more complete photography solution when used alongside Photoshop. The team also released Camera Raw 3.7, which now supports over 150 cameras, including: the Nikon D40 and Pentax K10D. Lightroom and Camera Raw share the same image processing technology to ensure consistent and compatible results across applications that support raw processing.

In appreciation of loyal Photoshop users, early supporters of Photoshop Lightroom and the over 500,000 beta participants, Adobe is offering Photoshop Lightroom to all new customers at a special introductory price of US $199 through April 30, 2007. Photoshop Lightroom will later sell for an estimated street price of US $299. Users of Photoshop Lightroom beta will have access to the program until its expiration on February 28, 2007.

Adobe Camera Raw 3.7 is available as a free download from Adobe.com.

For helpful hints, thoughtful observations and musings on Photoshop Lightroom, pay a visit to John Nack’s blog – http://blogs.adobe.com/jnack/lightroom/.

Adobe Products Support Windows Vista

There is a new FAQ posted to Adobe.com highlighting Adobe product support for Windows Vista. The marketing team plans to keep this document updated with the latest information. The full FAQ can be found as a PDF here: http://www.adobe.com/go/adobevista

A few questions from the FAQ are included below.

Q. Will Adobe support the new Windows Vista operating system?
A. As a leading developer for Microsoft® Windows®, Adobe has a long track record of
supporting the latest version of the Windows operating system. Adobe is excited about the
new Windows Vista operating system and has been working closely with Microsoft to test
Adobe products on prerelease editions of this operating system. Now that Windows Vista is
publicly available, Adobe is conducting final testing of many of its products to:
• Identify and document issues with current versions of its software.
• Develop free patches for some of Adobe’s currently available products, so they run smoothly
on Windows Vista.
• Verify that upcoming releases of Adobe’s products meet rigorous standards of quality and
fully support Windows Vista.

Q. Do current versions of Adobe products support Windows Vista?
A. All Adobe products available as of January 30, 2007 were released before Windows Vista
became publicly available and so have not been fully designed for or tested on this new
operating system. However, many of those products run under Window Vista with minimal
issues. To find out more about how different Adobe products work with Windows Vista,
please see specific product sections later in this FAQ.

Introducing the Adobe Creative Solutions PR blog

The Adobe Creative Solutions PR team now has a blog! It’s no secret that the next version of Adobe Creative Suite will be launched in Spring 2007 and this blog will keep everyone up to date of the events, announcements and sneak-peeks that will keep us busy until CS3 arrives…and beyond.

We’ll also use this blog to keep you informed of all the other cool stuff that goes on in the Creative Solutions world – such the recently-introduced Photoshop Lightroom or kuler, Adobe’s web-hosted color exploration tool.

Hope you enjoy the blog and we look forward to your feedback.

Best

The Creative Solutions PR Team

Russell Brady – Director
Cara Cassidy – Adobe Creative Suite
Denise Styerwalt – Adobe Creative Suite
Cari Gushiken – Photoshop Family
Sandra Nakama – Macromedia Studio and Adobe Production Studio
Stefan Offermann – Adobe Device Central and mobile solutions