Adobe is pioneering a new way to deliver its industry leading creative software technologies online, with the launch of its web-based video remix and editing technology. Adobe and Photobucket announced a partnership today to integrate Adobe web-based video remix and editing technology directly into the Photobucket user experience, giving 35 million Photobucket users direct, free access to world-class digital video editing tools. These free services are expected to be driven by advertising revenue – and by offering customers simple upgrade paths to its renowned Adobe Premiere Elements and Adobe Photoshop® Elements software, both market leaders in the home digital video and photo editing space.
No experience is required for Adobe’s web-based video remix and editing technology. It’s an easy-to-use video editor that eliminates the intimidation factor often associated with video editing and allows consumers the creative freedom to infuse personality and dramatic impact into their stories before releasing them to a broader online audience. Users can drag and drop music, effects, transitions and titles to videos, as well as reorder, trim and split clips, without having to deal with time-consuming downloads or platform issues.
Delivered as a lightweight Adobe Flash® application and built using Adobe Flex™ software, Adobe web-based video remix and editing technology is accessible to the more than 700 million personal computers that today support Adobe Flash Player software. The new video editing capabilities in Photobucket are initially available via limited public beta to Photobucket Pro users, and will be available for free to Photobucket’s entire user base of 35 million members by early March 2007.
What partnerships and breakthrough user experiences are in store for consumers? Stay tuned in the coming months for future announcements with Internet companies and media properties…