Photoshop Goes Online?

You’ve probably heard the buzz about Adobe bringing Photoshop online…Is Adobe really planning to put its pro-tools into an online services model?

Bringing Photoshop technology online would simply be an extension of our strategy to deliver the right Photoshop for Adobe’s diverse user base. And by Photoshop “branded” we don’t mean the professional version of Photoshop – at least not initially. A Photoshop technology online offering would at first, most likely, be targeted at the consumer market.

This is a pretty logical next step for us when you consider the Photoshop product portfolio today. It includes: our flagship product Photoshop CS2, for creative professionals; the free Adobe Photoshop Album Starter Edition, which meets the needs of the casual photographer; Adobe Photoshop Elements with editing and sharing options for photography enthusiasts; and Adobe Photoshop Lightroom, which provides a complete digital darkroom for professional and serious amateur photographers.

With the rise of social networking and media sharing sites, it’s clear that consumers want access to online experiences and need the help of trusted tools to keep content fresh and compelling. That’s why we recently announced a partnership with Photobucket and digital video editing. http://www.adobe.com/aboutadobe/pressroom/pressreleases/200702/022107Photobucket.html

So look out for more announcements, like the one with our friends at Photobucket, as we expand the reach of our video and digital imaging technologies to new online communities.

Visit John Nack’s blog for another view from product management: http://blogs.adobe.com/jnack/2007/03/so_whats_this_a.html