Archive for April, 2007

Coulrophobia: fear of clowns

We would like to address the recent confusion over an image of a jester, which appears in our current advertising campaign for Adobe Creative Suite 3. We know that beauty is in the eye of the beholder, and do not expect everyone to appreciate the image. It is one of many images that were created for the latest campaign.

However, we were surprised to learn that there is such a large group of adults suffering from the dreaded coulrophobia. In fact, we want to apologize to any customers or press who may have had nightmares of the jester “creeping across your bed at midnight.” It was never the intention of Adobe or its creative counterparts to scare the bejesus out of you. But, hey, our customers do amazing work in many fields and Adobe software been used to create realistic looking scenes in movies (may be scary), layout pages for major newspapers and magazines on tight deadlines (often scary), and alter the images of celebrities to make them look flawless (definitely scary).

We aren’t here to develop nightmares, just great tools. And, we believe in showcasing our customers’ creative work when we can. If we didn’t, now that would be scary.

(Oh yeah, and just for the record, it isn’t a mascot.)

New Technology Preview Posted on Adobe Labs

Go check out knowhow, a new technology preview now posted on the Adobe Labs.

What is knowhow?

knowhow provides single-click contextual access to relevant help information on a particular topic right from within your desktop application: this includes direct access to basic information, such as short descriptive text and available short-cuts, Adobe Help content, and highly relevant online community-generated content. knowhow pulls its community-generated content from a user account on del.icio.us. The knowhow user experience was built entirely in Adobe Flash, in a panel that is currently included within Adobe Illustrator CS3 (Universal and International English builds only), and also embedded in a browser page for tryout on Adobe Labs.

Find it at: http://labs.adobe.com/technologies/knowhow/

Now Shipping: Creative Suite 3 Design and Web Suites

Adobe Creative Suite 3 Design Premium and Standard editions and Adobe Creative Suite 3 Web Premium and Standard editions are now available. Also available for purchase today are new versions of the following stand alone Adobe creative applications: Adobe Photoshop CS3, Adobe Photoshop CS3 Extended, Adobe InDesign CS3, Adobe Illustrator CS3, Adobe Flash CS3 Professional, Adobe Dreamweaver CS3, Adobe Fireworks CS3, and Adobe Contribute CS3. These new Adobe CS3 applications and Adobe Creative Suite 3 editions are available as Universal applications for both PowerPC and Intel-based Macs and support both Microsoft Windows XP and Windows Vista.

Adobe Creative Suite 3 Production Premium and Adobe Creative Suite 3 Master Collection, which combines all of Adobe’s new CS3 design and development applications in a single box, are expected to ship in the third quarter of 2007.

Join Adobe for Creative License Event on Monday at NAB

If you are going to NAB and want to see the new Adobe Creative Suite 3 video solutions at an exclusive event, here’s your chance. Please respond to receive an invitation.

Come take creative license and celebrate with the NAB community at this special Adobe Video event. See Adobe unveil its new Adobe Creative Suite® CS3 video solutions with customers, partners, and the media.

Adobe Creative License Launch Event
Monday, April 16th
6:00pm – 8:30pm

Adobe Launches New Products, Programs at NAB

Adobe made four announcements today in conjunction with the National Association of Broadcasters Conference in Las Vegas. Here’s a brief summary of the announcements. If you want more information, please check the press releases at www.adobe.com/pressroom

Adobe Unveils Next Generation Internet Video Solution

The Adobe Media Player expands Adobe’s Internet video solutions, adding to an emerging ecosystem that enables new ways to distribute and monetize media, while helping viewers discover and view high-quality content both online and offline. Leveraging Adobe’s Emmy Award winning Flash architecture, this desktop application delivers more engaging video experiences to viewers while offering content publishers new abilities to distribute, track and build businesses around their media assets. A preview of the new player will be shown during NAB, April 16 – 19 (Booth SL 3220).

Adobe Delivers Previews of Pro Video Tools

Customers will be able to test free public previews of Adobe Premiere® Pro CS3, Adobe After Effects® CS3 Professional and Adobe Soundbooth™ CS3 software on Adobe Labs at http://labs.adobe.com/. The final shipping releases will be available worldwide in the third quarter of 2007. These products are components of the recently announced Adobe Creative Suite® 3 Production Premium.

Adobe Announces Flash Media Solution Provider Program

The new program is a consortium of professional streaming solution providers and publishers that offer consulting and implementation services for the Adobe Flash® Media Server. FMSP partner services include on-site set up, encoding, hosting, reporting and promotion. Now organizations can leverage professional service providers who specialize in delivering live and on-demand Flash streaming solutions to expedite critical streaming projects.

Adobe Creative Suite 3 Production Premium Wins in Broadcasting

In support of it’s Creative Desktop Initiative, the BBC has selected Adobe® Creative Suite® 3 Production Premium as its preferred solution for PC-based nonlinear editing and post-production. Production Premium CS3 is will be used to edit and deliver content across the BBC’s broadcast channels and websites. Beginning in April 2007, the BBC will start rolling out Adobe Premiere® Pro CS2 to PC users within the organization, allowing them to take advantage of the powerful non-linear editing tool. The organization will move to Production Premium CS3 in summer 2007 when the solution ships.

Join Adobe CS3 Live Events and Online Activities

With 12 new stand-alone applications and 6 new suites, Adobe Creative Suite 3 can be overwhelming at first glance. To help customers learn more about the products and various tips and tricks, Adobe will host a series of live and online product demonstrations over the next six months that will include:

CS3: The Creative License Conference

A series of conferences that include a two-day event in Los Angeles, June 19-20, and another in New York, June 25-26, where attendees will be immersed into an innovative environment to learn how to use the new CS3 products in their workflow. For a calendar and to register, users please visit www.adobecs3conference.com.

Adobe will also be hosting a series of one-day conferences offered across the country May 16 through June 14, 2007, to provide educational information and demos of the new Creative Suite family. For a calendar and to register, please visit www.adobecs3conference.com/oneday.

CS3: The Creative License Podcast series

A weekly podcast series, including a monthly interview with Adobe’s head of creative solutions, Johnny Loiacono, to discuss hot topics and trends in the marketplace. New podcast episodes will be available weekly at www.creativesuitepodcast.com.

CS3: The Creative License eSeminar Series

A variety of live online seminar sessions designed for users to learn about specific CS3 applications specific to design, print, video, web and photography. The sessions will be archived and fully accessible on Adobe’s web site for people who are not able to attend the live events. For a calendar of what’s being presented or to register for a session people should go to www.adobe.com/go/cs3eseminars.

The Adobe Creative Suite 3 product line is a revolutionary offering of tightly integrated, industry-leading design and development tools for all facets of print, web, mobile, interactive, film, and video production. For more information about CS3 visit www.adobe.com/creativelicense.