Posts in Category "Events & Workshops"

November in Review

My, my, may I just say what a busy November it was. It’s probably one of the fastest months for me this year… now I’m seeing December around the corner. Events were back to back this month, with Photoshop World being the biggest and the one that took up most of my time even a few weeks before November.

Lucky Singapore and Malaysia, they had an awesome day filled with Photoshop CS3 showcases. You can imagine what happens to a room filled with over a thousand people, and one thing is common: They are Photoshop fanatics. The challenge to make a wonderful, feature-packed, engaging day lies on us, the presenters.

How do you pick and choose what to show in a day when it comes to Photoshop? Definitely appropriate to borrow one of Oprah’s quotes (and forgive me if you’ve seen this before… it could be my favorite): “There’s so much to talk about”.

I am elated to have worked with Julieanne Kost, a psychology graduate, a photographer, an artist, and most of all a Photoshop Geek at heart. I would have posted up a photo of us together if I had one… but we had so much fun, it never occured to me. But the next time I meet her I will definitely take that photo 🙂 Singapore definitely enjoyed Julieanne’s company and I myself have picked up a lot of nifty little bits of info regarding Photoshop. Like, I didn’t know there was a difference between the feather command in Refine Edge as to the feather command under the Select Menu! And did you know that using the perspective crop is better than the perspective distort (it might not be visually obvious, but when we get into the nitty gritty of the mathematical pixel stretching and squishing… hah!).

More about Julieanne here: and http://

Kuala Lumpur had the chance to host Michael Stoddart from Sydney Australia. Not only is he a very talented presenter, He is also Adobe Asia Pacific’s Senior Sales Manager. Catch a glimpse of the not-so-serious Michael on a flicker page. The fun, the jokes, the laughs… there is definitely more to Photoshop than just shortcuts and magic eraser…

Here I found some blogs about how the event went, and I’m happy that the attendees found value and enjoyed the day:


After Photoshop World, I need to hit the ground running (again!) and prep for a 45 minute presentation to a group of enthusiast who proudly call themselves the FSUG (Flash Singapore User Group). What to present? Juicy stuff from the Max. See some more detail here… http://

To close my November off… I had to deliver an Acrobat 3D version 8 for Manufacturing in our cozy and freezing PageMaker room…

And maybe some November rain too.

Man, am I so looking forward to December!

Adobe Max2007 has come and gone

I am just back from Barcelona, Spain where the Adobe Max 2007 Conference was held. And it was great! There is no better word to describe that four days. The fact the Adobe flies me all the way to Europe and let’s me attend one of the biggest events of the year (as far as I’m concerned) is that sweet cherry on top, but just being able to swing and mingle with the smartest and most creative people on this part of the world, makes it so fulfilling.

connect. Discover. Inspire. That’s exactly what Max2007 did. If you do a quick search on YouTube There are lots of videos of the event (both from the one in Chicago, as well as the one in Europe), but nothing beats being there. The energy and the excitement, the questions, the discussions… and the Max Party! I could probably talk about this for the next few weeks and still have the Max hangover. My mind is reeling and I’m so excited to start planning for next year. There’s so much happening and it just proves that so much more can happen to us. Who knows, by next year, we might be ready for our own Max Event.

Some of the things I’d really like to share are the sneak peaks on Astro, Thermo and the JEAplus2.

And oh, please check out the Adobe Media Player… if you don’t have it yet, i don’t know what to say…

By the way, since I’m blogging already, and if you guys haven’t found it yet, there is an Indesign Plug-in Editor.

The Adobe® InDesign® Plug-in Editor is a suite of tools for developing InDesign plug-ins, made available on the Eclipse platform.

Anyway, back to the Max, the most valuable experience I get from the Max is when I get to meet the right people. Being able to meet colleagues and having a brief connection with them makes our region more visible. It gives me the opportunity to talk about our countries, what we are missing, what we could do next year. It opens up the chance to plan things for next year.

Our business landscape is pretty unique, that is South East Asia. But we have good customers, and we have customers who know what they want. The technology is there, the infrastructure, we are still working on, and the opportunities will become more real in the very near future.

Like they say, “there is no other way but up!”

Next year is gonna be fun!

Up to my neck, but still kicking!

Ok, I’ve passed out again for the past few weeks (so much for my new year’s resolution… i can’t sustain it when push comes to shove). And yes it is SHOVING. CS3 end user shows for South East Asia is right around the corner and the pressure isn’t justs on, it’s haunting me like crazy. There’s so much to prepare, so much to show, so little time (isn’t it always the case)… Nonetheless, the word is *exciting* and I wouldn’t want it any other way.

In fact, I shouldn’t even be too stressed, some very good Adobe friends of mine are coming to town to share their genius and their wisdom. Look out for Bob Donlon, Tim Cole, Brian Chau, and Thomas DeMeo… the CS3 launch is gonna be a party you wouldn’t want to miss. 

So if you haven’t registered yet, better get your mouse clicking on here. There is a cap and the registration will close (we have to follow conference hall rules, and it says, we cannot fill a room with too much people lest it bursts).

Once the ball starts rolling, and once you see what we’ve got for you on our biggest release ever, the only thing that is probably going through your head is "why did Adobe take so long to make something like this". If you just can’t wait, we’ve got some e-seminars available for viewing online found here. But if you’d like to view some cool stuff on your own time, you can opt for our On-Demand Seminars.

Our first stop is Indonesia. Jakarta here we come!

my chopsuey* entry

At the same time that I just discovered that the Adobe Magazine is back (it used to be PROXY), John Nack posted before I even had the chance. Download the free magazine

A lot of talk on Web 2.0 too, there’s a 20 minute video that really breaks it down to nice digestible pieces of information… this is the next big thing… don’t miss it!

The concept of being able to deliver Rich Internet Applications is a science all by itself. Taking into consideration the wealth of technology that we can take advantage of (think Java, J2EE, Flex, Coldfusion, AJAX, XML, XSLT, the list goes on), our customer showcase site will show you the a handful of customers that were able to push the limits and communicate in a much more interesting, richer, more compelling way.

So last week, we had the Acrobat 8 for Print Professional Workshop (as part of the Creative@Work series in Singapore). It wasn’t as fully packed as the CSS Workshop, but still it was as engaging… some of the information we shared were the “staples” of an Acrobat/PDF workshop. Talking about PDF as a file format, as a standard (the PDF/A and PDF/X). Not to be missed of course is a little bit of review on PDF Settings, the Export PDF command and the File> Print PS comparisons.

A good piece of document though, is of course found on the adobe website (complete with diagrams and visuals… for those who don’t like to read, hehehe). A solid starting point for those who want to understand how Acrobat’s functionality and feature-set provide and delivers advanced tools for creating, collaborating on, and controlling the output of high-quality Adobe PDF files.

And if your still hungry for more resources, then, this is the place to be, with documents and articles on everything you need to know about Publishing and Printing (I’d like to do a special mention on the one that helps you CREATE THE PERFECT PDF! It’s just like finally finding the perfect pineapple pie recipe — or pineapple tarts for a singaporean, I suppose).

Also, even if fonts have been under the radar recently, I still think OpenType needs a little bit more attention than it is getting. It’s a wonderful technology that combines the ease of use of TrueType fonts and the pizzaz of the postscript font technology. Plus it’s crossplatform and it can contain over 65,000 glyphs!

Revisit OpenType here and be amazed once again 🙂

This could be one of the longest entries I’ve ever logged… but I’m having fun…

*If you have no idea what chopsuey is, wikipedia it 🙂

Rah-rah for the Channel and for the Sales

So I am in posh Shangri-La Rasa in Penang… don’t even have to hear that it is a 6-star resort… because it just so feels like heaven. Haven’t even spent 3 full days in Singapore, I’m ported to Penang for a packed 2-day event especially organized for the Adobe South East Asia Channel & Sales Team. I stepped into my hotel room and I heave a sigh of awe (as if I haven’t seen enough hotel rooms yet)… but what can I say, it is the Shangri-La after all…

All good… we are focusing on our Sales teams on the ground and tell them everything about Adobe’s purpose in life (to sell to sell to sell… and beyond that of course). The point of all of this exercise though, is really for our Customers. And that’s why I appreciate the value and the efforts that have been put into this activity.

It all boils down to being able to provide timely information so that the sales people understand the focus, the purpose and the value of the products and services that Adobe has positioned themselves to provide to a varied set of customers.

We have the Creative Industry to focus on as you all know CS3 is around the corner (with the Bridge CS3, Photoshop CS3 and SoundBooth in, we are gearing for a major, explosive release. Plus if you haven’t heard yet, Premiere is back on the mac! Now personally, for me, whether that’s healthy or not (only because I’ll be making like an energizer bunny when we start hitting the road for the tour… you know, keep going going going going…), it will definitely be the biggest and most fun even we’ll all have. Please look out for it once we post it on our events site.

We also have the Enterprise Market that is creeping up quietly but steadily with a lot of promising solutions. Flex and LiveCycle are the lookers! And of course, on a more interactive note, we’ve got some really interesting mobile solutions you may want to stick your nose into 🙂

Anyways, that’s it for me for now… gotta take a shower and play host to our guests! I’ll let you know if the alcohol alters my senses after the “party” tonight…

tah-tah! new favorite place

If you haven’t been there yet, then you’re probably missing a lot!

These are my personal favorites: Photoshop CS3 is on beta for all of you to see and play with before it’s official release (we are counting… counting… counting… ). Adobe Bridge is also available (and if you ask me why, I’ll tell you in the next blog) So is Adobe Soundbooth, for our video/audio enthusiasts… and if this doesn’t tickle your fancy, take a look at the menu

Not only do we have these beta downloads available for you, but we have a community for each of these products that take in comments, opinions, suggestions and valuable feedback from you guys, our most important partners in developing our products.
Adobe Labs is your source for early looks at emerging products and technologies from Adobe.

In Labs, you’ll find early access to downloads, samples, documentation, release notes, tutorials and more. Labs also includes forums and a wiki, where you can ask questions, discuss, and share your feedback with Adobe.

But be very careful, once you get in, you might not be able to get out (but that’s a good thing!)…

All about CSS

It was a blast… yesterday’s CSS event. I was so happy to see a fully packed room with an audience that didn’t sleep through the coding sessions we did. I don’t think it was me… CSS is just such an interesting piece of technology. I myself got hooked on it within 15 minutes of reading Adrian Senior’s tutorials.

Some of the best website I’ve found during my encounter with CSS are A list Apart, very nicely done sites and pleasing to the eye… with content that is very valuable. Today they talk about how to make prototypes with Photoshop… check it out… And if you’d like to know, this is also the place where i found some code guides on how to make CSS drop down menus! Delicious!Eric Myer on CSS cannot be missed… if anyone is to help you wrap your head around css, it’s definitely this guy… And another favorite one is GLISH, which gives all the tips for all things CSS.

An inspiring CSS exercise that any beginner shouldn’t miss is Dave Shea’s CSS Zen Garden. Not only do you learn about CSS basics in the simplest, easiest to understand manner, you also get to see what other people have done with CSS, by using the same content. You can even put up your own CSS design on tha page to share with everyone!

I really got a high yesterday doing my first CSS presentation. Coming from a print background, the group of people I had engaged with is a different crowd… but fun and very interesting just the same. I sometimes feel like i’m too geeky because I brighten up with eyes twinkling at how amazing the clear property is, and what floats can do… and I have to stop myself before I start to turn into a blabbering mongrel.

Anyway, if you really do wanna know more about CSS, the best place to get started is of course Adobe’s Developer Page on CSS Technology,
Man, these are the kinds of days I wish I wasn’t working (considering how i am so addicted with my work!), i just wanna play with css… please!


A Closer look at the Best Practices of CSS

And I thought I would leave this blog for dead. My deepest, deepest apologies.

Let me take this opportunity though to revive it with this entry. And to let everyone in Singapore know that there is a series of Adobe Creative@Work seminars going on in the island country.

For January, we will be spending a full afternoon at the posh Orchard Hotel to talk about CSS. I am no expert in Dreamweaver (yet!) but rediscovering CSS in Dreamweaver was magical on its own. I’ll be sharing some tips that i’ve picked up from the MAX2006 Conference (where there were a handful of impressive CSS topics we could attend) as well as cover some of Adrian Senior’s tutorial series at the Adobe Developer Center.

From what i hear, the number of registration and the waiting list is threatening to burst at the seams (or already have) and our marketing team have already increased the intake rate. Don’t be disheartened though, try your luck and pass by if you have time…

The more the merrier!

For more details of the event click here.

See you there 🙂

On the road for Production Studio

One of the things I like about travelling for Adobe is how it allows me to concentrate on work. Being in the hotel where the event is held removes the worry about occasional bad traffic situations common in asia, and the usual conundrum of the “normal” life where I live. A gym a few floors down my room, a bar at the lobby and of course a pool is literally a few steps away. And yes, despite of the work we have to finish, we’ve gotta admit that these facilities were always there for the taking.

I’m now in Bangkok for my first Production Studio Launch. Thanks to Bob and Hart for doing the Singapore Launch (I learned a lot in a day… so thank you thank you so much for the wealth of info!). It was fun that the guys were here for exactly 2 whole days I think, and then off to Australia they went.

We will be travelling to Kuala Lumpur – Malaysia, Jakarta – Indonesia, Manila-Philippines in the next few weeks, and our events will be back to back to back (that means, a press release on the Macromedia acquisition, the Acrobat 7 3D road show, and of course my new favorite — the Production Studio show). Just in case this is the place to go to register for our events.

Bangkok on Food
Som Tam is a must in Thailand. It’s never the same anywhere else! And so I had Papaya salad with every meal since I arrived last night. And I’m still not tired of it.

Never ever miss the green curry beef/chicken/pork. The freshness of the basil, the creaminess of the coconut milk and the heat of the chilli… coupled with a scoop of just-cooked steaming fragrant jasmine rice! Ooooh yum…. ’nuff said.

A must-try is the Pad Thai. And make sure you buy it from the street hawker! It’s not the same from a proper resto. But if you’re a bit conservative, at least try the version the sit-down restos serve. It’s still very good. Pad Thai is the most fun to eat because you get to flavor it your way! Given 4 different sauces to dress your noodles up, the possibilities are endless!

Thailand on handicraft
The Thai people have a natural flair for style and are very good with their hands. The country provides them with bountiful natural resources from wood to silk. Thai furniture and accessories are very distinctive and very tasteful. For this trip, I am on the look out for the perfect cushion covers!

The Thais
They are friendly, polite and respectful. They smile all the time. And did I already mention they are very creative? The graphic design and video industry here seems to be booming. Movies like tom yum goong even make it outside of Thailand and showed to the rest of Asia. On the streets, banners and billboards are impressively done! I have yet to see a display of bad design here in Bangkok.

I am so happy to be here to present yet another collection of tools that they can use. I can’t wait to see what they come up with next!

And since I am here, I still am looking forward to more sumptuous meals and some serious shopping (if time affords me that), and maybe a few interesting conversations with these creative people in the coming days before I head back to si ngapore for a breather.

Come Join our events!

We’ve got a lot in store for you these coming months! visit and choose the event you want to attend. We are touring the whole south eas asia to show off the Adobe Creative Suite Production Studio and the all-new Acrobat 7 3D.

Hope to see you there!