Posts in Category "Print & Classic Publishing"

my chopsuey* entry

At the same time that I just discovered that the Adobe Magazine is back (it used to be PROXY), John Nack posted before I even had the chance. Download the free magazine

A lot of talk on Web 2.0 too, there’s a 20 minute video that really breaks it down to nice digestible pieces of information… this is the next big thing… don’t miss it!

The concept of being able to deliver Rich Internet Applications is a science all by itself. Taking into consideration the wealth of technology that we can take advantage of (think Java, J2EE, Flex, Coldfusion, AJAX, XML, XSLT, the list goes on), our customer showcase site will show you the a handful of customers that were able to push the limits and communicate in a much more interesting, richer, more compelling way.

So last week, we had the Acrobat 8 for Print Professional Workshop (as part of the Creative@Work series in Singapore). It wasn’t as fully packed as the CSS Workshop, but still it was as engaging… some of the information we shared were the “staples” of an Acrobat/PDF workshop. Talking about PDF as a file format, as a standard (the PDF/A and PDF/X). Not to be missed of course is a little bit of review on PDF Settings, the Export PDF command and the File> Print PS comparisons.

A good piece of document though, is of course found on the adobe website (complete with diagrams and visuals… for those who don’t like to read, hehehe). A solid starting point for those who want to understand how Acrobat’s functionality and feature-set provide and delivers advanced tools for creating, collaborating on, and controlling the output of high-quality Adobe PDF files.

And if your still hungry for more resources, then, this is the place to be, with documents and articles on everything you need to know about Publishing and Printing (I’d like to do a special mention on the one that helps you CREATE THE PERFECT PDF! It’s just like finally finding the perfect pineapple pie recipe — or pineapple tarts for a singaporean, I suppose).

Also, even if fonts have been under the radar recently, I still think OpenType needs a little bit more attention than it is getting. It’s a wonderful technology that combines the ease of use of TrueType fonts and the pizzaz of the postscript font technology. Plus it’s crossplatform and it can contain over 65,000 glyphs!

Revisit OpenType here and be amazed once again 🙂

This could be one of the longest entries I’ve ever logged… but I’m having fun…

*If you have no idea what chopsuey is, wikipedia it 🙂

in the land of publishing, no man is an island

Believe it or not, even if tens of thousands of graphic designers or freelance writers say they work alone, they never really do. And if you ask me, publishing is actually one of the most collaborative process I’ve ever been involved in. Take the graphic designer that gets his worked tweaked by the art director. Or the freelance writer that gets his masterpiece overhauled by the over-compensating editor. And what about the 3-man layout team trying to finish a 250 page monthly fashion magazine? Oh, and I haven’t even started describing what a nightmare it is when the layout team and the editorial staff start “working together”.

it’s never just yours
Sometimes, in fact, you don’t even feel you own a certain file. If you’ve ever tried to sneak in a few changes when your layout artist is out on lunch, or if you’re standing behind someone dictating changes to the file, you know what I mean.

It’s not only troublesome to manually pass printed edits of your copy to your designer, it’s also slow and to a certain extent inaccurate. Imagine a text flowing one or two extra lines… and then your designer spends a whole day trying to readjust the layout. Only to cancel the changes and bring the old copy back.

Because our design process for both layout and copy are free flowing, things could change from one look to the next in a wink of an eye. And you get your editors or your designers chasing after the other just to match and make the design and the copy “fit”.

The way it is


Traditionally, you have two groups working together on a single publishing project: The layout guys and the writers. The diagram above shows how the two teams start work concurrently, where the writer and editors use a word processing application to write their copy, and the designers working on the page layout with InDesign, for example. Midway through, the writers hand the softcopy of their articles/stories to the designers. The designers, place the text into their layout. Unfortunately for the writers, they do not have direct access to their copy from this point forward (unelss they make like a designer and start working on InDesign too… which, sometimes is just too much to ask). Hence, they settle to use pen and paper. This is where the war begins: when the writer starts to heckle with the designer to change this and that, practically making the designer just the hands that punch the keyboard.

the way it SHOULD be


What we really want to have is complete control over our jurisdiction. Let the writers handle the text, and let the designers concentrate on doing what they do best. This picture represents an ideal workflow. The spread is owned by the designer (working on InDesign). Different frames are assigned to different writers (hence, the higlights to visualize the assignments — they really do show up in InDesign!). And when I say frames are assigned, I actually mean that their is a separate physical file created in the form of an .incx file. This is the magic file that makes true collaboration possible. While the designer has the .indd file open and he is working on it, the writer has the .incx file open too… so that he can work on the copy. It’s really simple: 2 people (a writer and a designer) working with one file each for one project at the same time. They ar not waiting on the other to complete a task and you are letting them do what they do best. Doesn’t it make sense?

.incx for the you
Just imagine: If you could select a threaded text frame in InDesign and just hand that text frame to your copywriter for him to fill with text. He’d know exactly how much copy he needs to write. He will be using your paragraph styles (not the ones that microsoft word so conveniently provides). And if you allow him to, he could actually take a sneak peak of how you’re designing it. The most important thing is that the rest of the objects on your layout are still under your command.

That’s what .incx does (stands for InCopy Exchange). It allows you to package your frames into independent files so that your writers can continue working on their copy while you continue working on your design. AT THE SAME TIME.

For more information, visit

Getting it right

You don’t use a sledge hammer to pound a nail through a piece of wood. So don’t use Adobe Illustrator to build annual reports and paginated documents. Freehand is not an alternative either because, just like Illustrator, it’s a drawing program.

I don’t know when in the graphic design history creatives started to use drawing programs as desktop publishing tools. These two programs are totally two different breeds of design software with very different purposes.

For one, a drawing program does not have the facilities to control pagination. It may not have a feature set that caters to automatic page numbering, threading text (continous linking of text from frame to frame) and preflight and package features. Because of this, your efficiency in creating these sort of files diminishes, while the program demands a lot of manual inventory and update of settings, you are losing time to deliver more.

If you are a true creative, your goal is to get the program to work for you and not the other way around. Let the software do most of the repetitive task and most of the memory work (where it needs to remember certain settings such as in your character and paragraph styles and in your master pages). Adobe InDesign CS2 here is one such software that fulfills the page layout category. It does one heck of a job and more, may I add.

Get it right the first time by using the right tools and everything else will fall into place. It will be design heaven!