Posts in Category "SEA Developers"

Contrarily, fix what’s not broken.

Hello again, and I am back from hibernation. After two months, I almost drowned in my primary task of doing workshops, product launches, and planning for more events. And of course I also managed to insert a sweet diving holiday in may, that’s why i disappeared for a while (again).

The past month I’ve been going around, meeting customers, talking about InDesign, InDesign Server, and Adobe’s technology (anything from Flash, to PDF to our new AIR). These are the things that get me to wake up in the morning and my brain just starts whirring while I enjoy my cup of coffee. The possibilities of what you can do with these wonderful technologies are endless. From just being able to seamlessly deliver information in a file format that you are comfortable and confident in, to creating simple scripts to help automate some repetitive tasks, to building a full-muscled runtime managing data… it’s almost like magic…

But then, i finish my coffee and I dump my cup on the sink getting ready to leave for the office. The reality hits me. My customers might not be as excited. There are many reasons. Some of them obvious, some of them are not. Some of them reasonable, some of which I don’t quite understand.

It could have something to do with the corporate culture, the attitude towards technology, the feeling that creeps up when we think of changing something. For those who know how things work at the back end… how to read some lines of code, and how to tinker and tweak settings here and there, its unquestionable that updating and using new technology is the way to go. Only because we trust and we are confident that it works… in fact, not only does it work, it makes everything so much better.

It streamlines the workflow, it makes it easier to access information, it secures your data, saves versions, fixes errors, traces history, all sorts of things you can think of. A system can make a process feel like heaven.

So maybe it’s not the question of whether the technology is good enough… but it’s a question of whether our customers have the confidence (and the budget) to trust that an upgrade will bring them a better way of doing things and in return allow them to scale their business and earn more revenue. No company would like to spend money as an expense. They’d like to spend it and consider it an investment.

If we can prove that to them, by handholding, or just by giving them that confidence… we may be able to finally convince them to change the way they do things. Give up manually doing things and pushing paper, and believe that the computer can automate and that technology is there to back it up and make sure things are in working order.

After all, even if the current way our customers are working works… it doesn’t mean that they are doing it in the best most efficient way there is… and yes, we don’t have to fix what’s not broken, but maybe we have to improve what we can. At the end of the day, when the customer sees how streamlined a process could be, they’re happy… and you’ll be proud you’ve helped them realize it.

For some inspiring stories, take a look at how a lot of other Adobe Customers have seen the light 🙂

If you have a success story, we’ll be proud to write something up and show it off… just send me a note!

Take care!

One Stop Shop for ID Development Training

I must say i don’t want to make a habit of disappearing and reappearing like this on my blog, unfortunately, I am still trying to get this blogging exercise into my internal rhythm (you know like i just naturally have my coffee in the morning without thinking about it).

Till then, I am still trying to keep my weekly commitment on at least saying hello.

I owe this blog at least 4 entries, so here’s the first installment.

The first InDesign Developer Training in Singapore was an absolute success. Find photos of the training here in the Kodak Gallery (interestingly enough, if you have Photoshop Elements 5.0 and a Kodak Gallery account, you can directly share your photos from Photoshop Elements 5.0 — easy, and fun to do).

What’s next after this?

Here’s a link to the Adobe InDesign Online Developer Training and I urge you to devour everything you can find from that page. It’s addicting, and it will keep you sharp and build up on whatever we’ve done on the live training last March.

All of this, I assure you is not wasted effort. Once our techie guys have their heads wrapped around the wonderful world of InDesign Development, anything is possible. So salespeople… do what you do best 🙂

Before this fiery month of may slips by, we should get together on a call again. And this time, we’ll talk about how we can move forward and make the meetings more valuable to you.

Talk soon.

Possibilities with InDesign Server

The InDesign Server Product team has been working very hard to put together very good information found on and one of the really inspiring information isn’t really about the technology overview (of course, let’s admit that is interesting on its own). The partner showcase portion highlights just how much you can do with InDesign Server. And while we are constantly looking out for partners who would like to work with us, (see notes from mnr), there are quite a handful of partners that are showcased. One of which is Peter Schmidt Group

Peter Schmidt Group
For more than 30 years, the Peter Schmidt Group (PSG) has been producing successful results in the fields of brand consulting, corporate design, and packaging design. PSG’s success lies in the interactive processes of its team of specialists, its collaborative design processes, attentive client consultation services, and development of the best possible designs. Peter Schmidt Group provides the iBrams integrated brand management system with a web-based front end that enables dealers and branch offices to adapt templates, creating marketing materials that meet their individual needs while safeguarding corporate identity requirements. The newest version of the system fully supports Adobe InDesign Server software.

Visit the ibrams website at

We are really not talking about InDesign Server as a product, but a core component of a solution that will be finally delivered to the customer. And as usual, when we talk about solutions, it’s always about providing our customers better ways of working (and that could translate into many ways too!).

New VDP Resource Center

I am just half an hour away from the end of this week, I’m I’m inching in to finish this installment of the Info Basket.

If you haven’t checked it out yet, there is a new and updated white paper on VDP (variable data publishing). And also, better take a while a tour the new VDP resource Center From the website:

Adobe created the VDP Resource Center as a central forum for those seeking to create and deliver messages that will stand out and be noticed in an increasingly competitive and diverse media environment.

Last but not the least is an on-demand seminar worth your while at talking about VDP too.

Have a happy chinese new year!

New Support Policies for InDesign Server etc

Quick one before the week ends:

Lots happened this week, and everyone has been more or less briefed of what needs to be done before the training commences on 12March.

1) Be part of the Adobe Solution Provider (choice of Basic or Premium). click here
2) Fill out the PreQualification form. Send to and please copy me while you are at it (that will help me follow up all your applications with MNR). click here to get to the form
3) Optional but necessary in the long run (or in the near future), Adobe Enterprise Developer Support membership. Click here for InDesign and here for InDesign Server

After all of this is done, the rest will be easy!

Any questions, you know where to catch me guys…

have a good day!

Solutions on Adobe InDesign Server

It is indeed challenging to explain to prospective customers what InDesign Server is, what it can do and why is it the product that will drive a change in how publishing works.

One of the easiest way to explain how InDesign server works is by simply showing your prospective customers available solutions. There are lots on the web right now… take a look at our Partner showcase
The value of InDesign Server is its power to deliver visually rich content in an automatic manner. All the capabilities of InDesign Desktop, such typesetting, color controls, transparency effects etc, are supported in InDesign Server. Watch this introductory presentation about InDesign Server, as well as the Overview to the InDesign SDK

I am only an email away, so if there’s anything you guys need that I haven’t provided in this blog, please just send your inquiries or your requests my way.

Here’s the developer documentation and some sample code

If you still don’t have the debug version of InDesign and if you still don’t have the SDK, please get them here

See ya!

InDesign Scripting Resources on the Adobe Web

The first few entries in this category will mainly list all the resources that will become your favorite place to check in on information or technical details.

Please bookmark this link for scripting in InDesign.

Basic skills requirement is a strong background on programming logic. And then you’re good to go. Given three ways to script InDesign (as well as all other Adobe Programs) you can pick the one that suits you best. Choose from coding in JavaScript, VBScript or AppleScript (only on the MAC of course).

Try your hand at doing the simple and customary “hello world!” and then move up into making your own nifty scripts (either for fun or for more efficiency in your work).

If you’d like to see some samples, you can visit the Adobe Studio Exchange where you can also upload your scripts to share with fellow InDesign Users.

Trust me, if I had time, I’d be making my own sudoku game in InDesign! But wait, someone already did that… and it’s here!


CrossMedia Resources on the Adobe Web

This week, your serving is on Cross Media Publishing. Let’s talk about
XML and InDesign.

Found on this link are a few pieces of information and tutorials to get
you started

To be able to develop, you mostly need a lot of background on how bits
and pieces of the technology works. XML is one of them.

The new hub for the Info Basket

This category will primarily be for the South East Asia group of developers focusing on solutions built on and around InDesign/InDesign Server and InCopy. Other complimentary technologies including Flex, Apollo, Javascript, AppleScript and VBScript may be discussed.

This category will mostly be just a basket of information that usually resides in the Adobe website. In the hopes of making finding relevant information easier, I’ll be posting the links in the category for different topics related to developing/exploring solutions around Media and Publishing here in this blog.

As this blog also accepts comments, I definitely would like to hear from my group and invite you to share your resources as well…

Happy reading! Always be inspired!