Author Archive: ferman

Available on Adobe Exchange Badges

With more and more producers getting their products on Adobe Exchange we wanted a way for you to be able to promote the fact your products are available from Adobe Exchange, so we came up with some badges that you can use on your websites, email, etc.

Main Badge




This is the main badge we suggest you use for promoting the fact that your product is available on Adobe Exchange.

Smaller Badge




Where space is at a premium we also have a smaller badge, shown above. To use either badge, right click (Mac users Ctrl+click) and choose “Save image as…”, or “Download linked file”, depending on the Web browser you use.

Please note:

  • Link either badge to the Adobe Exchange website, so users can download the Adobe Exchange Panel and get access to your product.
  • Do not alter the badges in any way. If you have any questions relating to the use of these badges you can ask them when submitting your product.

Other ways to promote your products on Adobe Exchange

We have integrated Twitter into Adobe Exchange and producers can automatically tweet to their followers once a product is released or featured, you just provide Adobe Exchange with your Twitter details when setting up your Producer account. We have some other work in progress in terms of Twitter capabilities and are looking at several ways to promote products on Adobe Exchange, we will let you know about these capabilities as we introduce them but wanted to share these badges now they are ready.

Jonathan Ferman | Product Manager

Now offer 2 paid products for free with Adobe Exchange

This week we released the latest updates to Adobe Exchange. Most of the changes are behind the scenes but there are three main changes we wanted to make you aware of. The first is a great change for anyone signing up for the free subscription level. Previously you could only provide free or private products, now you can provide 2 paid products. So what are you waiting for? You can sign up for free and while we are in prerelease you can sign up for the unlimited plan and submit multiple paid products as well.

1. Free Level subscription can now include 2 paid products
As part of the free level subscription to Adobe Exchange a producer can now submit up to 2 Paid products as part of their 10 overall products. So for example you could have 2 paid, 6 Free/Public and 2 Private products = Total 10 Products.

2. New MXI-based extension requirement
We have implemented a change on the MXI-based extensions requirements to ensure they install properly for users.  The new requirement is that the filename you give the MXI file has to match the Bundle ID of your extension.  So for example, a bundle ID of “” means the MXI would have to be “”.  Note that the constraint is not case sensitive, so “COM.ADOBE.EXCHANGE.MXI” would also work. The reason for this change has to do with how extensions are installed by Adobe Extension Manager.  Essentially, the filename of the MXI is part of what makes the extension unique, so you’ll only be able to install one extension for each unique MXI filename.

Please note:
1. This only applies to MXI-based extensions.  Manifest.xml extensions are not affected.
2. Existing extensions on Adobe Exchange will be left alone, but from now on, you’ll get an error if you upload a ZXP that doesn’t fit this constraint.
3. The latest releases of Packager, Extension Builder, and Configurator follow this naming requirement automatically.

3. Adobe Exchange Packager
This latest release provides:
1. User interface improvements for using Packager on lower resolution displays, including scrolling on some of the screens.
2. Remember Package Details and Setting – Available from the Settings menu, Packager can now remember various settings such as Publisher name, to reduce repetitive typing across multiple products.

If you haven’t already, why not download the Adobe Exchange Panel and take a look at the products that are already available and then get started on adding your own products.

Jonathan Ferman | Product Manager

Adobe Exchange now available on Adobe Labs

I am tremendously excited to announce that today we provided the first public preview of the new Adobe Exchange on Adobe Labs.

What is it?

The new Adobe Exchange is a Creative Suite extension marketplace. It is available as a panel within a variety of CS6 applications. The Adobe Exchange panel provides a new way to search, discover, and install plug-ins, extensions, and other content for Creative Suite products.

Isn’t there already an Adobe Exchange?

Yes, there are various product exchanges here. This new Adobe Exchange is quite different and offers a number of advantages over the existing Adobe Exchange, (detailed here). The Adobe Exchange brand name is great, but the website did not reflect the modern cloud connected world. In my experience, Creative Suite users like to work within the Creative Suite products, not jumping in and out of the browser, so the new Exchange is presented as an in-product panel.

You are the producer!

Starting today, anyone with an Adobe ID will be able to submit up to 10 free products to the new Adobe Exchange, free of charge. You can also share products privately. Due to the way Exchange products are packaged it’s a great way for individuals or organisations to share Creative Suite content and it will appear in the user’s My Stuff section of the panel and can automatically provide any new updates. The potential here is enormous. For example, sharing out an InDesign template, swatches and many other Creative Suite generated content, which you can package in minutes with Adobe Exchange Packager. This goes beyond file sharing, as it can install the content in the correct locations for use with Creative Suite 6 supported products.

Anyone looking to offer paid products via the new Adobe Exchange should sign up for the prerelease program at There are no subscription charges for offering paid products while we are in prerelease.

This is just the beginning…

We have a lot of developments planned for the new Adobe Exchange, including Creative Cloud integration and much, much more. In the mean time, download the Adobe Exchange panel and it will automatically update as we add new capabilities.

Spread the word

I would really appreciate it if you could help spread the word about the new Adobe Exchange now that it is publicly available. Posting to blogs, social media, etc., anything you can do to help will make a difference and let people try it out for themselves. We want to build up a critical mass of Adobe Exchange users and producers creating great products.

The launch on Adobe Labs is an important first step for Adobe Exchange. Thanks for taking the journey with us.

Jonathan Ferman | Product Manager

About Updates

Application updates are an almost daily ritual for me. I have a huge number of apps for my smartphone, tablet, and Desktop and it’s rare that either the operating system or an app doesn’t have an update waiting to be installed. At Adobe we are passionate about creating high quality products, so updates are key to delivering on that quality and delighting users. I mention this because updaters are troublesome. For developers, it is time away from the next major release and it can be very difficult to diagnose problems found or deal with older code. For users it seems like yet another update, often with little or no information on what the update is for.  Finally, spare a thought for the IT departments, they are not dealing with a single update on a single computer but potentially thousands or tens of thousands of computers requiring that update.

One thing that various teams in Adobe are working on is getting updates out faster but also doing a better job of describing what the update does or why you should install it. There are constraints here because the longer we spend writing up the release notes the longer it can take to actually get the release out, plus we also need to do proper testing to ensure that fixing one problem or bug for example does not cause another bug elsewhere. One of the reasons I am excited by Creative Cloud is that users will see continuous updates going forward. Not just bug fixes but new features. Accounting rules for the recent Creative Suite releases meant Adobe was not able to add new features to a major product after the release as the revenue from the sale was taken up front, like most software companies. With Creative Cloud the revenue is coming on a monthly basis and we are allowed to add new features and change the product or even, as recently witnessed, increase the offering to add more products, such as Photoshop Lightroom 4, which is a new addition to Creative Cloud. As for the IT departments, there is a tool to help them with Creative Suite installation including updates, called Adobe Application Manager Enterprise Edition (AAMEE). It’s free and you can download all the AAMEE versions here.

Talking of updates, one of the major under the hood changes we made with Adobe Configurator 3 was to enable the application to be updated. It uses the same Adobe Application Manager as other Creative Suite/Creative Cloud products and we are looking forward to releasing the first update next month. It will have several bug fixes but also several great new features that we think users are going to love. All of the new features we will add came directly from user requests and will provide new levels of customization for Configurator created panels in Photoshop and InDesign. There will be more information about the Configurator 3.1 update soon but in the mean time, why not download Configurator 3 from Adobe Labs if you haven’t already. That way you will automatically be notified when the new update is available. The new Adobe Exchange which will soon be available on Adobe Labs and is currently available via a prerelease program, will allow producers to update their products and automatically notify users that updates are available. This is far better than the current situation where if you download a plug-in or extension for Creative Suite, the developer has to implement their own updater or the user has to find out that an update for their product is available.

Overall, updates are important and nine times out of ten they are very useful. I expect updates will only increase in frequency and importance in this cloud connected world. While it may seem like a pain at times, updates serve a purpose.

Adobe Exchange Packager (Preview)

Today we released our first preview of a tool called Adobe Exchange Packager. As the name suggests this application helps you easily package your Creative Suite content or add-ons for the new Adobe Exchange. Adobe Exchange will enable developers, trainers, community experts and many others to promote, distribute, monetize and track their CS6 solutions. These products will be made available to potential customers within the ‘Adobe Exchange’ panel inside most CS6 applications. The team is actively seeking launch partners for the new Adobe Exchange and are taking applications now, for users who would like to be added into the prerelease program, before the launch this Summer. If you are interested in becoming a launch partner and getting in on this exciting opportunity early or hearing more about the program, just complete the brief Adobe Exchange Prerelease Program sign up form:

Adobe Exchange Packager joins CS Extension Builder 2 for developing engaging extensions faster and Configurator 3 which makes custom panels for Photoshop and InDesign, as tools that let you create Adobe Exchange compatible products. Now you can easily create content for the new Adobe Exchange with Adobe Exchange Packager. It generates a single file that Adobe Extension Manager uses to install files such as scripts, brushes, swatches, templates and more into the right places for Creative Suite applications.

The Adobe Exchange Panel will be made available initially on Adobe Labs in a few short weeks, so we would encourage you to sign up for the prerelease program and get your products and content ready for our planned initial public release in July.

We hope to see your products and solutions on the new Adobe Exchange soon.

CS Extension Builder 2 – now available to Buy/Try

Adobe Creative Suite Extension Builder 2 which lets you build engaging Creative Suite extensions faster, is now available for purchase on the Adobe Store. It is available in almost all of the Adobe Stores on a month to month-to-month or annual subscription basis. Alternatively you can download a fully functional 60 day trial.

CS Extension Builder 2 lets you develop for Creative Suite 5, 5.5 and 6. Creative Suite 6 products can also be sold and distributed on the new Adobe Exchange, which is coming soon. More information on that will be in my next post.

Jonathan Ferman | Product Manager

Creative Suite SDK 2.0 Available Now, Free

Creative Suite 6 SDK

The Creative Suite SDK 2.0 was posted a few weeks ago but amongst all the CS6 and Creative Cloud launch excitement you may have missed it. It was built by the CS Extension Builder 2 team as part of the CS Extension Builder 2 release. It’s ideal for anyone interested in, or currently developing for Creative Suite and includes support for CS6. It’s free and available from the Devnet.



The new Adobe Exchange

Dear Valued Adobe Developer,

I wanted to make you aware of an exciting new program which Adobe will be releasing this Summer. Adobe is creating a brand new Adobe Exchange, which will enable developers, trainers, and community experts to promote, distribute, monetize and track their CS6 solutions. These products will be made visible to potential CS6 customers within the ‘Adobe Exchange’ panel in most CS6 applications. The initial CS6 products which will support the Exchange panel are:

  • Dreamweaver
  • Fireworks
  • Flash Professional
  • Illustrator
  • InCopy
  • InDesign
  • Photoshop
  • Premiere
  • Prelude

This program is appropriate for developers who are seeking effective and efficient ways to market and distribute free, paid, and trial items as well as deliver updates of those items to Creative Suite users. We are actively seeking launch partners for this program and are taking applications now for partners who would like to be added into our beta program.  Launch partners that commit to providing distributable CS6 content in the next 8 to 10 weeks will receive valuable benefits as charter members of the new Adobe Exchange.  If you are interested in becoming a launch partner and getting in on this exciting opportunity early or hearing more about the program here’s how to get started:

Complete the brief Adobe Exchange (codename: Agora) Prerelease Program sign up form:

We plan to hold a Connect session to give you more information on Adobe Exchange. If you are interested in joining a Connect session to learn more about the program, please ensure you have signed up for the prerelease, (join here) to receive an invitation.

Ken Toole | Director, Partner and Enterprise Solutions

Adobe Drive 4 Now Available – Provides Digital Asset Management integration with CS6

It’s been a busy month for Adobe’s Solutions Enablement Team, (also known as SET). In addition to releasing Extension Manager CS6 and an update, Configurator 3, CS Extension Builder 2, various components for the Creative Cloud and much more besides, there is another great product a lot of people are unaware of; Adobe Drive.

Now at version 4, it enables the seamless integration of a digital asset management (DAM) system with Adobe Creative Suite® 6 applications. Once connected to a DAM server, you can access remote assets through your operating system file browser, through Adobe Bridge, or from the menus of CS products that integrate with Drive: Adobe Photoshop®, Illustrator®, InDesign®, and InCopy®. A lot of users and developers I talk to are not aware Adobe even has this, so I wanted to share. This is a really great release of Drive.

Check it out and download it here:

CS Extension Builder 2 GM – now available via TPP and AEDP, Adobe Store and Trial Mid June

I wanted to let you that the CS Extension Builder 2 final GM release is now available to download from the Technology Partner Program (TPP) and Adobe Enterprise Developer Program (AEDP). If you are not a member of either of these developer programs you will also be able to try/buy CS Extension Builder 2 from the Adobe Store in mid June.

I would also like to take this opportunity to thank all of the CS Extension Builder 2 Prerelease Program users. Their input created several new features and a higher quality release. We hope you enjoy it!

Learn more here:

Jonathan Ferman | Product Manager