Geffen Brings Feeds Into Its Marketing Plan

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Geffen Brings Feeds Into Its Marketing Plan

Geffen Records is turning to RSS feeds… to improve its online marketing and artist promotion efforts.

…a redesigned Web site which will include FeedBurner-managed RSS feeds for more than 50 of its artists… FeedFlare … will [integrate] direct links to rate albums at iTunes, join a band’s group at MySpace, or explore related music at Pandora, for example.

“…early trials indicated that the feed is one of our most loyal communication vehicles.”

Based on early tests… Geffen found subscribers to RSS feeds … four times as likely to convert than average site visitors and e-mail subscribers.

Another example of how RSS is transforming the relationship between producers (artists) and consumers (audience).

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