Apr 29, 2010
CS5 Desktop Product Subscriptions
The following was written by some of our core engineers. Thanks to Sanjeev Biswas, Kanika Dalmia and Vikalp Gupta for authoring this post.
One Adobe Creative Suite 5 offering is a Design Suite Premium subscription pilot in Australia. Adobe’s desktop subscription initiative started off as a pilot project for the Australian market for Adobe Creative Suite 3. Adobe released a full-featured subscription version of CS3 Design Premium that users could purchase on an affordable, month-to-month or annual subscription.
Customers in Australia are excited about the subscription option. The low monthly subscription fee offers a number of advantages to these customers. The cost to begin using Creative Suite software is lower and there is no large, up-front investment. Product subscriptions also provide “pay when you need” flexibility to customers. With the month-to-month subscription plan you can turn off access and payment when you don’t need the software. Apart from the pricing advantage, the subscription edition entitles the user to complimentary version upgrades/updates during the active subscription period. Our student edition of Design Premium Subscription Edition is also very popular with the student community. Students can take advantage of the latest Design Premium software whenever they need it without high out-of-pocket costs, whether for a semester or an entire school term.
With Adobe’s CS4 subscription edition, the user was provided a Subscription enabled Design Suite Premium Installer with a separate Subscription Manager application. The Subscription Manager application provided the user with an interface to sign-up, purchase, activate and deactivate a subscription. This application was launched post installation and remained in the user’s system dock. However, there were usability issues relating to error handling in the Subscription Manager. The main problem was that errors were not communicated to the user. There wasn’t any notification to the user of errors in the subscription process or the cause of those errors. This lack of error transparency created a higher number of customer support calls than is normal for Adobe products.
Along with Adobe Creative Suite 5 another subscription edition pilot is planned for release in Australia. The CS5 version will use the Adobe Application Manager to enable purchase, trial, serialization, activation and deactivation of the product This is the same Adobe Application Manager that enables CS5 products to install, serialize and license with the world-wide perpetual license. An integrated subscription handling in the Application Manager facilitates better and more precise error reporting. Integration with the Application Manager also ensures consistency with the perpetually licensed software. There is no longer a need for a separate Subscription Manager application, creating a cohesive user experience.
Just like perpetual licenses, subscribing to Design Suite Premium CS5 provides the user with access to Adobe’s CS Live services. With the subscription edition, the user can benefit from the rich feature set & product portfolio of Design Suite Premium along with the bundled online service package without shelling out the full product price up front.
Buy Subscriptions: http://www.adobe.com/au/products/creativesuite/design/subscription/mm/
Note: The subscription edition for CS5 is shortly forthcoming for current subscription edition users and for new purchasers. It is not quite yet available for purchase at the time of this post. Hold on, its coming soon.