Marketers have a love-hate relationship with budget. It is great when you have budget to execute projects and campaigns, but most of the time it is never enough. We are often asked to create miracles with a tight budget which is why many marketers have a knack of squeezing every single cent to yield the greatest value. It therefore comes as no surprise that when 300 marketers from a range of industries across Asia Pacific were asked to name their challenges in executing digital campaign, the majority chose budget limitation.
This was one of the many questions asked in the APAC Digital Marketing Performance Dashboard 2012, a joint research by CMO Council and Adobe measuring the state of digital marketing performance and maturity across APAC. We have collected the top 5 results for challenges in executing digital campaigns and displayed it in an infographic below:
Looking to overcome these challenges? Attend the Adobe Digital Marketing Symposium 2013! View the latest technology, gain valuable insights and acquire best practices from leading digital marketers in APAC. Join us in Sydney and Singapore this July! Register here to receive an invitation.
Mark Phibbs from Adobe and Liz Miller from the CMO Council reveal the Dashboard and results of the APAC Digital Marketing Performance Dashboard 2012.
Join us at Adobe Digital Marketing Symposium 2013 to hear, learn & share with the leaders of digital marketing in the region. Coming to you in Sydney and Singapore this July! Register here to receive an invitation.
A recent report published by Forrester Research recognised Adobe CQ as a leader in web experience management. “The Forrester Wave™: Web Content Management For Digital Customer Experience, Q2 2013” report looked at 10 web content management (WCM) products, one of which was Adobe CQ, across 100 comprehensive criteria such as vendor’s current offering, strategy and marketing presence.
With enormous amounts of data and content available online, organisations need to stand out to survive. Attention spans are getting shorter and organisations only have a small window of opportunity to capture the customer’s attention and stay relevant. What organisations need is a web experience management solution that helps delivers relevant and personal content based on desires expressed through data insights. This is where Adobe CQ comes into the picture.
Adobe CQ is the foundation of the Adobe Experience Manager solution within the Adobe Marketing Cloud. It provides digital marketers with easy-to-use, web based applications for creating, managing and delivering personalised online experiences. Reaching your customers in this evermore-crowded digital world has never been easier.
Download your complimentary copy of the full Forrester report here.
Not happy with your CMS? Join us for a live webinar and gain a better understanding of your customer through a comprehensive and effective web content management system. For more information and to register please click here.