Mark Phibbs, Senior Director Marketing and Global Channel Marketing, Adobe APAC
The first-ever Marketing Events Awards will be held in Singapore this November and I was very pleased to receive an invitation to join a panel of judges with executives from companies such as Adidas, HSBC, Sony and many more.
It’s an excellent time to be holding awards like these. Even in this digital era, events are still a critical avenue for companies to attract new customers, nurture relationships with their existing clients and boost brand presence and awareness. The difference we’re seeing now is that digital technology and social media have really changed the way we promote, hold and measure the effectiveness of events. We are seeing some truly innovative and ground-breaking ways to integrate technology into events, making them more interactive and memorable. For example, events can be held virtually, online, which will allow communities across time zones and geographies to meet easily. Social media is being used to enrich the experience, spread the word, share your thoughts and connect like-minded people. How many times have you ‘attended’ an event just by following the hashtag on Twitter? Not only do you get a great sense of the highlights and key points that speakers are making, it’s also a terrific way to broaden your own network by getting to know new people in your field of interest.
So are you an entrant in the 2012 Marketing Events Awards? If you haven’t already got a submission in, you can still enter any time until 8th October. Here’s the link: http://marketingeventsawards.com/form_submit.html
As a judge, I’m going to be looking for a strong planning process and for great thinking behind the execution. There needs to be a clear measurement and evaluation methodology. Finally, I’ll be looking for visionary, out-of-the-box thinking that showcases the amazing creativity we have here in Asia Pacific.
I’m very much looking forward to see Asia’s best example of digital events and interactive marketing!