APAC Digital Marketing Performance Dashboard Infographic

This infographic is central to the whole report, and illustrates the state of digital marketing adoption across Asia Pacific with respect to four key categories: Mindset, Marketing Readiness, Organizational Alignment, and Marketing Skills. All ratings are on a scale of one to 10, with 10 being the highest.  The overall rating for each category was reached by taking an average of four key indicator questions relating to each category. The ratings of individual countries against each of the categories is also shown, with the highest rating for each measure appearing in that rating’s specified color. The infographic shows that the mindset for digital adoption is positive across the region, but talent, readiness to implement, and organizational alignment must improve in order to capitalize on these efforts.

To download the full report click here: http://bit.ly/1aO2U2O

Follow the latest news on the APAC Digital Marketing Performance Dashboard on twitter via #APDash

5 Responses to APAC Digital Marketing Performance Dashboard Infographic

  1. That is the sexiest infographic I’ve seen in quite a while. Still, I find myself confused. Are those numbers on a scale of 1-10? What are the numbers for the countries representing? Me is confused…

  2. adobeapac says:

    Hi Marc!

    Thanks for the comment and glad you liked the infographic. The numbers are scaled from 1-10 and they represent the ranking of the countries in each area.


  3. Big B says:

    Very sexy and pretty info graphic, but it looks so cluttered, like a disorganized table. Is there a way to present the same data in a simpler nested set of bar graphs?

  4. Christian says:

    Hi team, is there any chance an MBA school like INSEAD in Singapore could gain access to the report? I am doing a research paper on the competitive landscape and this would really help.
    Thanks in advance.