3) Fangs: New Creative Workflow.
The ability to deliver dynamic content will show positive results. Conversions will be higher as customers get a much more relevant experience. This in turn will put pressure on the content creation process that simply can’t scale the way it works today.
Creative professionals in APAC will turn to the creative cloud. This suddenly makes collaboration between multiple agencies, freelancers, and the brand far more fluid and speeds up time to Web, Mobile Web and App. The timing is just right – better Digital Marketing will demand more and more creative and simply won’t be successful without it.
Better creative that is worked on and can jump through the hoops faster, drives more relevant customer experiences and better digital marketing.
You will need more creative than ever before – the process for producing it will need to change.