A recent report published by Forrester Research recognised Adobe CQ as a leader in web experience management. “The Forrester Wave™: Web Content Management For Digital Customer Experience, Q2 2013” report looked at 10 web content management (WCM) products, one of which was Adobe CQ, across 100 comprehensive criteria such as vendor’s current offering, strategy and marketing presence.
With enormous amounts of data and content available online, organisations need to stand out to survive. Attention spans are getting shorter and organisations only have a small window of opportunity to capture the customer’s attention and stay relevant. What organisations need is a web experience management solution that helps delivers relevant and personal content based on desires expressed through data insights. This is where Adobe CQ comes into the picture.
Adobe CQ is the foundation of the Adobe Experience Manager solution within the Adobe Marketing Cloud. It provides digital marketers with easy-to-use, web based applications for creating, managing and delivering personalised online experiences. Reaching your customers in this evermore-crowded digital world has never been easier.
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Tony Katsabaris, Director of Sales of Adobe Marketing Cloud for ANZ, interviews ANZ customers and delegates at Adobe Summit 2013, the Digital Marketing Conference.
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