Marketers have a love-hate relationship with budget. It is great when you have budget to execute projects and campaigns, but most of the time it is never enough. We are often asked to create miracles with a tight budget which is why many marketers have a knack of squeezing every single cent to yield the greatest value. It therefore comes as no surprise that when 300 marketers from a range of industries across Asia Pacific were asked to name their challenges in executing digital campaign, the majority chose budget limitation.
This was one of the many questions asked in the APAC Digital Marketing Performance Dashboard 2012, a joint research by CMO Council and Adobe measuring the state of digital marketing performance and maturity across APAC. We have collected the top 5 results for challenges in executing digital campaigns and displayed it in an infographic below:
Looking to overcome these challenges? Attend the Adobe Digital Marketing Symposium 2013! View the latest technology, gain valuable insights and acquire best practices from leading digital marketers in APAC. Join us in Sydney and Singapore this July! Register here to receive an invitation.