The digital world has evolved into an area that in ingrained in many of our lives and has become a space for consumers to interact with their brands. This has provided opportunities for digital marketing to flourish.
There are multiple reasons why organisations are making the shift to digital marketing – it’s cost effective, delivers better ROI, it happens in real time etc. After interviewing 300 marketers in Asia Pacific for the APAC Digital Marketing Performance Dashboard 2012, here are the top 5 reasons for the adoption of digital marketing:
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