Addressing the key challenges for Australia’s Marketers 2013

Davinia Noble, Account Director ANZ, Adobe Marketing CloudLinkedIn @DaviniaNoble

On July 16th, Sydney is hosting one of the key digital marketing events of the year. The Adobe Digital Marketing Symposium is in town for a one-day event, bringing together Australia and New Zealand’s finest digital leaders to discuss the next big bets in digital.

I first attended this event in 2012 - and joined the other 450+ delegates to hear more about the current state and forecasts on the digital economy.  Adobe organised various breakout sessions, sharing trends and insights in mobile, web and social transformation – complimented with a few sneak peaks of Adobe’s technology in those areas.  We heard from marketing leaders of iconic ANZ brands, such as CBA, Fairfax and Telstra as they embarked on their own journey of digital transformation.

Everyone knows Adobe for our world leading Creative Suite technology.  However in 2012, Adobe launched a new platform, the Adobe Marketing Cloud, which enables marketers to manage, mobilise, measure and monetise digital content more quickly, and more effectively than ever before.

In the last 12 months, the digital marketing landscape has continued to evolve at an incredible pace.  A technological acceleration is happening: smartphones will soon be in every pocket giving the consumer a new sense of power – which in turn brings a new set of challenges to marketers.  Consumers now have new, heightened expectations around access, availability, speed and relevancy when it comes to their digital experience.  Gone are the days when your digital strategy is all about driving customers to your website and converting them.  Whether it’s an app, a Facebook Page, a PC, phone or Tablet, you have to go to your customers or they won’t come to you.  Australia’s most successful marketers are integrating all channels to engage their customers wherever they are.

At Symposium, we will be addressing key industry needs such as:

  • How to iterate and act more quickly to better meet consumer expectations
  • Stay on top of the mobile explosion and deliver better mobile experiences
  • Simplify complex tasks of delivering the right experience and content to the right person at the right time

I’m most looking forward to the keynote speakers at Symposium this year.  Our line-up of presenters includes Adobe’s Senior Vice President of Digital Marketing, Brad Rencher, Adobe’s ANZ Managing Director, Paul Robson and Rakesh Nambiar from US Bank.  The agenda also includes customer case studies by Telstra and Fairfax NZ sharing insights and strategies in digital for 2013.

If you’re keen to learn more about the agenda, click here for details and register now!

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