Archive for July, 2013

XM Asia Integrates Adobe Solution to Optimise Consumer Experiences

Paul Soon, CEO, XM Asia, talks about integrating Adobe solutions to create change and optimize consumer experiences.  Digital marketing is transforming businesses and Adobe Marketing Cloud is allowing partners to cover a spectrum of solutions.  By integrating silos of teams into a single view, customers will have a stronger, more holistically run business for long-term growth.

Adobe Digital Marketing Symposium Singapore 2013

Janie Lim, Head of Marketing, Southeast Asia at Adobe Systems – LinkedIn

Over 600 digital marketers from Singapore and around Southeast Asia gathered at Marina Bay Sands for the Adobe Digital Marketing Symposium Singapore 2013.

The atmosphere in the hall was full of excitement and buzz as Brad Rencher, Senior Vice President and General Manager of Digital Marketing took to the stage to open with his keynote – The Last Millisecond.

The next inspiring speaker to take the stage was Dean Dacko, SVP of Malaysian Airlines who shared the transformational story of a company that was once in the red and is now one of the world’s leading airline. At the heart of this transformation – a digital strategy.

 

Possibly the most anticipated and talked about session of the day was the Adobe Vision Demo – the audience watched as product gurus showed off the latest, greatest technology available on Adobe Marketing Cloud.

The ‘Sneaks’ sessions amazed the audience as they experienced a preview of up-and-coming innovations. It’s as easy as drag and drop! Follow the latest on Adobe sneaks at #SweetEmotion, #CMOBFF, #BoomData & #DAMvideo.

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Finally, what better way to end an amazing event than with another inspirational keynote by Christopher Wei, Group CEO of the region’s most established insurance company, Great Eastern Life.

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All in all - a great event, awesome discussions, inspiring stories and jaw-dropping technology. I personally can’t wait till next year’s event.

Stay tuned for upcoming videos from the event. You can also follow the entire conversation from the day via #AdobeSymp on twitter.

Thoughts from the floor – Adobe Digital Marketing Symposium 2013, Sydney

Anne Russell, Digital Marketing Manager, Adobe ANZ – LinkedIn