Symposium week is getting closer and if you haven’t heard already, it’s a great event for marketers to get together with their peers to discuss the fast moving pace of change of Digital Marketing. I’m really looking forward to hosting Adobe’s Brad Rencher and a number of other executives, product managers, and evangelists back in Sydney & Singapore. They’ll be sharing their insights from not only what Adobe’s doing with technology innovation, but also what results our leading customers are achieving.
One thing not to miss is the keynote presentation which includes the now-famous mega demo! This is a real tangible example of how we can start using technology to truly break down the silos within today’s organisations, share insights and drive actions across whole departments.
I’ll be presenting a few times in both Sydney & Singapore, specifically discussing how the need for rich content is increasingly becoming a very important part of driving engagement and driving real results. Adobe’s successful customers are moving far beyond basic content management and are now implementing techniques to drive personalised experiences every day. I’ll be sharing some techniques as well as demonstrating how this can be easily achieved, regardless of whether you have a small or large team!
New this year to Symposium is the ‘Sneaks’ session. Being a product geek that I am, I love checking out some of the newest innovation in the work, and the ‘Sneaks’ session really is a chance to look at what wonderful technology we may be using in the not too distant future. This year I’ll be on stage as I get to present one of my favorite sneaks… stay tuned… no spoilers!
Regardless of the content on stage or in the breakouts, one of the main things I really look forward to is the conversations in the hallways and during lunch with our customers & partners - Great stuff happens in the breaks! I look forward to catching up with as many people as I can. So, come join me in Sydney on the 16th of July and Singapore on the 18th of July. See you there!