Measuring the Success of Your Mobile Sites and Apps

With the rapid growth of mobile, companies have started to make large and strategic investment into their mobile marketing.  How do you then measure the ROI of your mobile channels and their contribution to your digital success? Do you know how consumers are responding to your mobile sites and apps and the effectiveness of tactics, such a mobile search, display ads, SMS and QR codes?

Attend this webinar session to find out! The session will also cover:

  • Campaign analysis of mobile tactics for acquiring app users and site visitors
  • Advanced segmentation of mobile audiences using Adobe Discover
  • Analyzing visitors who use multiple devices and channels

Date:    10 October 2013, Thursday

Time:

9.00am – 10.00am India, Sri Lanka
10.30am – 11.30am Thailand, Indonesia,
Vietnam
11.30am – 12.30pm China, Hong Kong,
Singapore, Taiwan,
Macau, Malaysia, Philippines
12.30pm – 1.30pm Korea
11.30pm – 12.30pm Australia (Perth)
2.30pm – 3.30pm Australia (Sydney, Melbourne, Canberra)
2.00pm – 3.00pm Australia (Adelaide)
3.30pm – 4.30pm New Zealand

Format:  Online Webinar

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