APAC Digital Marketing Performance Dashboard Infographic 2013

This infographic is central to the whole report, and illustrates the state of digital marketing adoption across Asia Pacific with respect to four key categories: Mindset, Marketing Readiness, Organizational Alignment, and Marketing Skills. All ratings are on a scale of one to 10, with 10 being the highest.  The overall rating for each category was reached by taking an average of four key indicator questions relating to each category. The ratings of individual countries against each of the categories are also shown, with the highest rating for each measure appearing in that rating’s specified color. The infographic shows that the mindset for digital adoption is positive across the region, but talent, marketing skills and organizational alignment must improve in order to capitalize on these efforts.

The infographic below displays the comparison between the 2012 vs 2013 APAC Digital Marketing Performance Dashboard results.

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2 Responses to APAC Digital Marketing Performance Dashboard Infographic 2013

  1. Paul Newman says:

    So the largest economy in SE Asia and the worlds 4th largest user of Facebook doesn’t get a mention in this infographic. Why?

    • adobeapac says:

      Hi Paul,

      Could you clarify if you are referring to Indonesia? If so, the study, which was opt-in and promoted across the region, did include respondents from Indonesia. However, the pool of respondents from Indonesia was too small to be statistically relevant to include the country-specific findings. They are included in the ‘Other APAC’ section. We’d love more input from more countries across the region, so hopefully next year more Indonesian marketers will take part. We will be revealing more detailed insights from the research over the coming weeks, so please stay tuned, and thanks for your interest.