This infographic is central to the report, and illustrates the state of digital marketing adoption across Japan with respect to four key categories: Mindset, Marketing Readiness, Organizational Alignment, and Marketing Skills. All ratings are on a scale of one to 10, with 10 being the highest. The overall rating for each category was reached by taking an average of four key indicator questions relating to each category. Japan’s overall ratings are compared to overall ratings for the rest of APAC (Australia, China, Korea, India, Singapore, Hong Kong and rest of Asia) in each category. The infographic shows that the mindset for digital adoption is positive in Japan – but that talent, marketing skills and organizational alignment must improve in order to capitalize on these efforts. In addition, all of Japan’s ratings are below the APAC average.
November 18, 2013