Adobe is kicking off 2014 by announcing the latest release of Adobe Campaign which will provide marketers more scale and sophistication for cross-channel marketing programs. Today’s announcement follows momentum from the acquisition of Neolane, the rebranding of Adobe Campaign and our new simplified pricing and packaging strategy.
In the new release, Adobe Campaign will join forces with Adobe Experience Manager allowing marketers to create a seamless and personalised customer experience. The integration will permit marketers to work from a single digital asset management repository and integrate data from both anonymous visitors and identified customers.
Adobe Experience Manager is a world-class web experience management solution, and a Leader in the most recent, relevant Gartner and Forrester reports while Adobe Campaign is a Leader in cross-channel campaign management in Forrester. The integration of both solutions combines the best content with cross-channel customer engagement. This means we can now deliver personalised content to each customer at the right time through the right channel, while driving customer loyalty.
Creating quality content has always been a major challenge for marketers. It’s even harder to utilizing that content within the same marketing tools. Until now, marketers have had to work with external agencies or different organisations, using manual processes or an external content management system, that do not allow them to execute messages or make changes easily. Now, with the integration, marketers can simply create an email, embed dynamic personlisation fields into the content, publish and execute the content across multiple channels all within a few clicks.
In addition to the integration of Adobe Campaign and Experience Manger within the Adobe Marketing Cloud, the latest release of Adobe Campaign also features:
- Real-time marketing and scalability enhancements
- Improvements in distributed marketing for local entities
- Reporting enhancements for transactional messaging
- German language support
- More technical platform enhancements