Archive for April, 2014

Adobe Summit 2014: Key Takeaways

Hear directly from APAC customers and partners who attended Adobe Summit 2014, the Digital Marketing conference.

Join us at Adobe Digital Marketing Symposium 22nd July in Sydney & 24th July in Singapore. Click here for more information.

Honda deploys Adobe Experience Manager to improve customer experience on its Website

honda

Like many multinational companies, Honda’s website involves various different editors and content creators from around the globe. They needed to create an environment that would manage workflow and processes seamlessly. This is why Honda, with the help of Adobe partner NS Solutions Corporation, has chosen to deploy Adobe Experience Manager to operate their large-scale global website and strengthen brand value by improving customer experience.

Adobe Experience Manager, which sits within Adobe Marketing Cloud, will aid Honda’s website management, unify content and to enable their One Source Multi Use content strategy, which aims to help increase efficiency by recreating the same content across diverse media. The solution is also expected to boost security by appropriately handling critical information.

By enhancing more efficient digital content use, Honda now expects the website to deliver a stronger return on investment.

Check out the website yourself: http://www.honda.com/

The Best Content from Summit 2014

A guide to the mother-load of best practices from the largest digital conference in the world

The last week of March 2014 saw over 7000 digital marketers head to Salt Lake City in Utah, to attend what has now become the world’s largest digital marketing conference. Beyond the keynotes from the likes of Robert Redford and Eric Stonestreet (Cam from Modern Family), were over 100 hours of presentations from leading brands.

This webinar will give you a guide on where to find the best content, and especially for those who don’t have 100 hours to spare, provide the key take-aways from presentations by the likes of :
Staples, SAS, Sony Music, Cosmopolitan, Hyundai/Kia, Conde Nast, SAP and Sephora.

On topics such as :
• Mobile Throw Down – The Battle Between Hybrid, Native and Web
• Building Loyalty and Driving Revenue
• How Search is influencing advertising
• Can’t we all just get along : Building Harmony between Social and Analytics teams
• Video and Video ad heartbeat tracking

Date: 17 April 2014, Thursday

Time:

9.00am – 10.00am India, Sri Lanka
10.30am – 11.30am Thailand, Indonesia,
Vietnam
11.30am - 12.30pm China, Hong Kong,
Singapore, Taiwan,
Macau, Malaysia, Philippines,Perth
12.30pm – 1.30pm Korea
1.00pm – 2.00pm Adelaide
1.30pm – 2.30pm Australia (Sydney, Melbourne,
Canberra)
3.30pm – 4.30pm New Zealand

Format: Online Webinar

Part insights and part guide, this webinar aims to arm you with a summary of great content collated from the world’s largest digital marketing conference. Don’t miss out!