Budget Direct is a low cost value focused insurance brand of Auto & General and its website has been named Australia’s top performer by Global Reviews.
The key to a good website is usability – giving your customer a smooth and easy experience. Budget Direct’s website was put through a test as part of Global Reviews Car Insurance Experience Index. Global Reviews recruits were asked to complete a series of tasks, focusing on the common pain points customer’s face when using online platforms.
In 2013, Budget Direct refreshed its brand and with it, completely redesigned their website. The brand’s in-house marketing and digital team turned to Adobe Experience Manager as a platform to power its new website. Adobe Experience Manager allows Budget Direct the flexibility to deliver engaging, personalised experiences for their customers no matter where they are located, on whatever device they are using.
In the end it was pretty simple; Budget Direct was able to get ahead and win because they understood what their customers wanted and needed and delivered it extremely well.