Web Analytics. All companies need it. It is a vital part of understanding and optimizing your website performance. That’s why it was a great honor for us to learn that Forrester named Adobe as a leader in web analytics in the latest Forrester Wave: Web Analytics Q2, 2014 report.
Having a robust web analytics system is ever more critical in this data driven era. After being put through an exhaustive evaluation process, Adobe Analytics, which is the data and analytics backbone of Adobe Marketing Cloud, was positioned highest in current offering, strategy, and market presence. Adobe also achieved top scores in 66 out of 75 criteria, from Customer Satisfaction and Product Strategy, to Analytics, Social and Mobile capabilities.