Web Analytics. All companies need it. It is a vital part of understanding and optimizing your website performance. That’s why it was a great honor for us to learn that Forrester named Adobe as a leader in web analytics in the latest Forrester Wave: Web Analytics Q2, 2014 report.
Having a robust web analytics system is ever more critical in this data driven era. After being put through an exhaustive evaluation process, Adobe Analytics, which is the data and analytics backbone of Adobe Marketing Cloud, was positioned highest in current offering, strategy, and market presence. Adobe also achieved top scores in 66 out of 75 criteria, from Customer Satisfaction and Product Strategy, to Analytics, Social and Mobile capabilities.
Download the Forrester report here, or to find out more, take a moment to read the press release and blog post.
Budget Direct is a low cost value focused insurance brand of Auto & General and its website has been named Australia’s top performer by Global Reviews.
The key to a good website is usability – giving your customer a smooth and easy experience. Budget Direct’s website was put through a test as part of Global Reviews Car Insurance Experience Index. Global Reviews recruits were asked to complete a series of tasks, focusing on the common pain points customer’s face when using online platforms.
In 2013, Budget Direct refreshed its brand and with it, completely redesigned their website. The brand’s in-house marketing and digital team turned to Adobe Experience Manager as a platform to power its new website. Adobe Experience Manager allows Budget Direct the flexibility to deliver engaging, personalised experiences for their customers no matter where they are located, on whatever device they are using.
In the end it was pretty simple; Budget Direct was able to get ahead and win because they understood what their customers wanted and needed and delivered it extremely well.
APAC customers and partners talk about the future trends in digital marketing at Adobe Summit 2014, the Digital Marketing conference.
What will impact your marketing future? Find out at Adobe Digital Marketing Symposium 22nd July in Sydney & 24th July in Singapore. Register here!