Web Ana­lyt­ics. All com­pa­nies need it. It is a vital part of under­stand­ing and opti­miz­ing your web­site per­for­mance. That’s why it was a great honor for us to learn that For­rester named Adobe as a leader in web ana­lyt­ics in the lat­est For­rester Wave: Web Ana­lyt­ics Q2, 2014 report.

Hav­ing a robust web ana­lyt­ics sys­tem is ever more crit­i­cal in this data dri­ven era. After being put through an exhaus­tive eval­u­a­tion process, Adobe Ana­lyt­ics, which is the data and ana­lyt­ics back­bone of Adobe Mar­ket­ing Cloud, was posi­tioned high­est in cur­rent offer­ing, strat­egy, and mar­ket pres­ence. Adobe also achieved top scores in 66 out of 75 cri­te­ria, from Cus­tomer Sat­is­fac­tion and Prod­uct Strat­egy, to Ana­lyt­ics, Social and Mobile capabilities.

Down­load the For­rester report here, or to find out more, take a moment to read the press release and blog post.