Tony Katsabaris, Director of Sales of Adobe Marketing Cloud for ANZ, interviews ANZ customers and delegates at Adobe Summit 2013, the Digital Marketing Conference.
Missed out on Adobe Summit 2013? Not to worry, join us in Sydney and Singapore for the Adobe Digital Marketing Symposium 2013! Register here to receive an invitation.
Timo Weis, Business Manager, Adobe Digital, Australia and New Zealand
Lenovo Australia, a leading global PC manufacturer, boosted the return of its online ad spend and tripled search engine marketing growth after introducing a new process based on Adobe Digital and the Adobe Marketing Cloud.
Lenovo’s goal is to engage with customers as they are making purchase decisions online, either via a laptop, tablet or mobile.
Adobe Media Optimiser along with Adobe Digital helped Lenovo Australia to manage search engine marketing campaigns, improve display advertising investment and maximize the reach of social campaigns all through one fully automated system. Adobe SiteCatalyst delivers real-time, detailed analytics and reporting that helps Lenovo measure, analyse and optimize their digital marketing spending. The combination of these solutions coupled with Adobe Digital’s consulting expertise, has helped Lenovo Australia to achieve impressive efficiency gains and increase ecommerce sales.
Adobe is excited to be working with Lenovo Australia to help deliver the right tools for its social media and marketing team, and equipping this iconic brand with cutting edge capabilities to improve business outcomes and deliver better experience for customers.
Read the full press release here.
For more information about Adobe Digital visit: http://www.adobe.com/au/products/adlens/services-for-adlens.html
Stephen Hamill, Director of Digital Marketing for Southeast Asia, interviews customers and delegates at Adobe Summit 2013, the Digital Marketing Conference.
Join us in Sydney and Singapore for the Adobe Digital Marketing Symposium 2013! Register here to receive an invitation.
Siva Ganeshanandan, Director of Adobe Marketing Cloud for Asia Pacific, interviews APAC customers and delegates at Adobe Summit 2013, the Digital Marketing Conference.
Join us in Sydney and Singapore for the Adobe Digital Marketing Symposium 2013! Register here to receive an invitation.
Anne Russell, Digital Marketing Manager, Adobe ANZ – LinkedIn
The second day of Summit delivered more amazing keynotes which did not disappoint. Firstly, Felix Baumgartner, dare devil & base jumper ( I want that title…!) demonstrated a total leap of faith as well as calculated risks and got us to re-live an extraordinary moment of history. Then Salman Khan, founder of the Khan Academy received a standing ovation for his amazing work to provide free education around the world. He has dedicated years to providing amazing educational resources online and now helps hundreds of thousands of people young and old improve on their life potential from the US through to Mongolia.
The entire audience was emotional at the end of his presentation. Together with Felix, it really reminded us that passion, determination and digital connections can achieve amazing results and following this fantastic keynote, Adobe announced they have made a $50,000 donation to the Khan Academy- what a great moment!
After an emotional and intense morning, the afternoon continued to deliver, with Adobe Senior VP of product development Steve Hammond revealing some of Adobe’s latest technology sneak peeks in the field of analytics, social media and Web experience management. A fierce Twitter battle followed with a live and highly entertaining commentary from Carrie Brownstein, author, musician and TV owner of Portlandia.
Following some great on the spot networking opportunities with Adobe partners and customers as well as some of my American colleagues, more fun awaited us later at the Ski Party. You would think that the atmosphere at a ski party would be as icy as the Utah ski slopes, but the reality was far from it. In fact, this was another great networking opportunity while Adobe partner Responsys handed out great ski prizes. And the party continued into the evening at the Depot After Dark Party sponsored by Hybris software. Over 400 people gathered to the sound of great DJ tunes followed by some quality karaoke songs performed live by the crowd (I never knew my sales colleagues had such talent!)There was even a special surprise appearance by Taylor Hicks, Amercian Idol season 5 winner!
After all this, I might even be too exhausted to ski but I’m in Utah and there’s snow, so I think I’d better battle it out with Peter Wright from Melbourne IT and other customers and partners on the snow tracks!
If you couldn’t be part of this fantastic event, don’t despair. Adobe is bringing you this content and more to events in Sydney and Singapore in mid-year. Register here to receive an invitation.
