Posts in Category "Digital Marketing"

Confessions of a Marketer

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Are you a marketer and want to confess about what really goes on in your organisation? Does your marketing leader value digital results over traditional metrics? Do they base decisions on what management wants, rather than data?

We want to hear from you! Voice your opinions in this short survey. All responses will be anonymous – your secrets are safe with us.

Take the survey here: http://adobe.ly/1mpYdiE

 

 

UEFA Champions League creates worldwide Social ‘Buzz’ and Indonesia is the Buzziest Nation

The UEFA Champions League final, Europe’s biggest football tournament took place in Lisbon over the weekend. The all-Spanish final between Real Madrid CF and rising stars Club Atlético de Madrid generated an enormous buzz on social media worldwide. After a thrilling match, heading into extra time, Real Madrid won their 10th European Cup with a 4-1 win over Atlético Madrid.

Adobe Digital Index (ADI) used Adobe Social to monitor 4.5 million mentions of the final match on Twitter, Tumblr, Facebook, Pinterest, VK, Reddit, Disqus, and blogs during May. Here are some of the fascinating revelations:

      • 120 of the 196 countries in the world contributed to the social buzz around the match.
      • Surprisingly, Indonesian social media users topped the list of countries talking about the Champions League in the social space, accounting for 22% of mentions.
      • Spain was second with 11%, the U.K. third with 9%, and then the U.S. and Venezuela with 5%.
      • Indonesian social media users also figure prominently in the discussions of the two teams involved–further evidence of the massive popularity of European football in a country where a feud has split the domestic game into rival leagues. More mentions of Atlético came from Indonesia than any other country (35%), followed by the U.K. (16%), Turkey (13%), and the U.S. (7%).
      • In contrast, the Spanish are using social media to talk about Real Madrid. Just over 1/3 of the mentions of Real come from Spain, but, once again, Indonesians are also enthusiastic, with 19% of mentions of Real coming from there.
      • 43% of buzz about the UEFA Champions League final reflects ‘joy’ or ‘admiration’ for the game, while 25% is related to ‘sadness.
      • Among the players on show in the final, Real striker Cristiano Ronaldo figures most prominently in social media, averaging 36,425 mentions a day, compared with Atlético’s Diego Costa’s 20,908 average mentions.
          Fun fact: Ronaldo has the most Twitter followers of any athlete in the world, at more than 26 million. In fact, footballers comprise eight of the top 10 most followed athletes.

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Football is truly global, transcending geographical boundaries, races, and cultures. Given the vast reach of football, there is a tremendous opportunity presented by football fans’ activity on social and mobile.

The Champion’s League final and the upcoming World Cup offer marketers around the globe the chance to capitalise on what is shaping up to be a record level of mobile video and social media activity, as fans and foes pick up smartphones to catch up and comment on the teams online. By analyzing social media ‘buzz’ data, marketers can identify new opportunities and quantify the huge worldwide appeal of what some marketers might just consider a regional event. This is a great justification for expanding the use of social and mobile marketing in a business strategy.

Create, Measure & Optimise Digital Experience

webinar

Join us for this live webinar about the latest innovations in web experience management. Find out how the next generation of Adobe Experience Manager (AEM) enables marketers to easily organize and manage the delivery of content and creative assets across all digital marketing channels, including web, mobile, social media, and video.

Discover how you can:
• Transform and extend the reach of your digital marketing campaigns to include mobile and social channels
• Simplify your mobile strategy and discover the benefits of responsive design
• Deliver rich, personalized media—including video—across all digital channels

Date: 29 May 2014, Thursday

Time:

9.00am – 10.00am India, Sri Lanka
10.30am – 11.30am Thailand, Indonesia,
Vietnam
11.30am – 12.30pm China, Hong Kong,
Singapore, Taiwan,
Macau, Malaysia, Philippines,Perth
12.30pm – 1.30pm Korea
1.00pm – 2.00pm Adelaide
1.30pm – 2.30pm Australia (Sydney, Melbourne,
Canberra)
3.30pm – 4.30pm New Zealand

Format: Online Webinar

register

 

Partner Focus: AMC & Customer Strategy

Hear directly from partners on how Adobe Marketing Cloud impacts their customer strategy:

Learn to leverage the Marketing Cloud at Adobe Digital Marketing Symposium 22nd July in Sydney & 24th July in Singapore. Register here!

어도비, 독립 리서치기관으로부터 웹 분석 부문 리더로 선정

정진우, 한국어도비시스템즈 디지털 마케팅 총괄 전무

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어도비가포레스터리서치(Forrester Research, Inc.)가발표한‘포레스터웨이브: 2014년 2분기웹분석(2014년 5월)’리포트에서웹분석부문리더기업으로선정됐습니다. 어도비마케팅클라우드(Adobe Marketing Cloud)의주요데이터및분석솔루션인어도비애널리틱스(Adobe Analytics)는현재제공중인솔루션(current offering), 전략(strategy), 업계지위(market presence) 등세부문에서가장높은점수를받으며, 종합점수에서 75점만점 66점이라는최고점을기록했습니다.

“포레스터웨이브: 2014년 2분기웹분석리포트” 전문 다운로드

포레스터리서치는이번에발표한리포트에서이번리더기업선정에대해 “어도비는마케팅담당자에게매우유용하고정교한분석이가능하다는점에서많은기대를받고있다”고평가하며,  “어도비는웹분석의영역을디지털마케팅실행에필요한디지털분석으로까지넓혔다”고밝혔다.

이번 보고서에 나타난 어도비의 업계 내 우위는 전 세계 유명 브랜드와 선진 마케팅 담당자들이 어도비 마케팅 클라우드의 핵심 솔루션인 어도비 애널리틱스를 디지털 마케팅 툴로 선호하는 이유를 다시 한 번 보여줍니다.

어도비 애널리틱스를 포함한 어도비 마케팅 클라우드에 대한 보다 자세한 내용은, 아래 링크를 참고하시기 바랍니다.

ž   어도비 애널리틱스

ž   어도비 마케팅 클라우드