Posts in Category "Web Analytics"

Forrester names Adobe the only leader in Web Content Management for Digital Experience

A recent report published by Forrester Research recognised Adobe CQ as a leader in web experience management. “The Forrester Wave™: Web Content Management For Digital Customer Experience, Q2 2013” report looked at 10 web content management (WCM) products, one of which was Adobe CQ, across 100 comprehensive criteria such as vendor’s current offering, strategy and marketing presence.

With enormous amounts of data and content available online, organisations need to stand out to survive. Attention spans are getting shorter and organisations only have a small window of opportunity to capture the customer’s attention and stay relevant. What organisations need is a web experience management solution that helps delivers relevant and personal content based on desires expressed through data insights. This is where Adobe CQ comes into the picture.

Adobe CQ is the foundation of the Adobe Experience Manager solution within the Adobe Marketing Cloud. It provides digital marketers with easy-to-use, web based applications for creating, managing and delivering personalised online experiences. Reaching your customers in this evermore-crowded digital world has never been easier.

Download your complimentary copy of the full Forrester report here.

Not happy with your CMS? Join us for a live webinar and gain a better understanding of your customer through a comprehensive and effective web content management system. For more information and to register please click here.

Korea’s Leading Telco, kt, Demonstrates Digital Marketing Leadership

kt (Korea Telecom), Korea’s leading telecommuncation provider, talks about how Adobe Marketing Cloud has helped optimise their web content and improve customer satisfaction by better understanding their customers’ online behaviour.

Adobe Digital Marketing Summit 2013

Adobe Digital Marketing Summit 2013 is fast becoming the world’s premier industry event, held annually in Salt Lake City, Utah at the Salt Palace Convention Center from March 4-8, 2013. Here, thousands of marketers from around the globe come together to learn about the newest trends impacting the industry, what lies ahead for the year, and preview the latest digital marketing technologies on offer from Adobe. Summit 2013 will convene thousands of marketers, advertisers, publishers, agencies, analysts and developers across industries to explore how to create, measure and optimize digital experiences, leveraging the Adobe® Marketing Cloud to build brand loyalty and secure new customers. Attendees can immerse themselves in up to four days of keynotes, informative sessions, training workshops and networking opportunities focused on strategies and best practices for optimizing multi-channel analytics, online conversion, social and mobile marketing, audience segmentation and advertising, and Web experience management.

Summit 2013 – The Leading Digital Marketing and Advertising Event of the Year

Keynotes featuring Adobe executives, industry luminaries and analysts will explore the latest trends impacting the digital marketing industry and provide an outlook on what lies ahead. Summit 2013 will also include a customer and partner showcase, opportunities for attendees to connect with Adobe’s digital marketing experts, a Summit Bash with a surprise headliner concert, receptions, and a world-class ski day.

More than 70 breakout sessions!

The sessions will feature leading companies and Adobe digital marketing professionals will delve into analytics and reporting, social media marketing, digital advertising, personalized customer engagement, and maximizing digital marketing investments. Sessions are designed to provide real-world skills development including demos, tips and tricks, and tutorials on how to efficiently use Adobe Marketing Cloud solutions. Registered attendees can sign up for sessions within these seven tracks:

  • Digital Analytics (for Web Analysts, digital and mobile marketers) – Hear from your peers and Adobe experts as they reveal analytics principles, strategies and techniques for optimizing performance of digital marketing campaigns by making online, social, mobile, video and customer analytics data actionable. Web and business analysts will learn how digital analytics can effectively identify the most profitable strategies to serve customers, engage audiences with compelling content, and determine the critical inputs to achieve digital marketing success.
  • Web Experience Management (for content, digital and mobile marketers) – Join Adobe’s experts, plus innovative marketers and technologists from leading enterprises, to discover the latest strategies and solutions for creating relevant brand and commerce experiences. Discover new ideas, learn tips and tricks, and explore the latest solutions for Web content and digital asset management that will give you and your company a competitive edge.
  • Digital Advertising (for advertisers and publishers) – Gain valuable insights on how to reach the right audience at the right time with the right message across channels while maintaining your budget and positively impacting ROI. Learn how to focus resources on the most salient and impactful solutions in order to compete in the aggressive advertising landscape.
  • Targeting & Optimization (for content and digital marketers) – Obtain effective digital strategies for targeting potential and existing customers. Ensure that their interactions with your business are meaningful by creating connections with customers that drive stronger engagement and higher conversion. The key to digital success is accurate and effective data-driven targeting and ongoing, disciplined optimization.
  • Social Marketing (for social marketers and community managers) – Discover the latest trends, challenges, and how leading social marketers are harnessing social media to improve ROI and extend relationships with their customers. Social media marketing is the fastest growing digital channel of 2012 and cannot be an isolated marketing tactic. Social influences all marketing activity, and businesses demand solutions that connect social activity to their business results.
  • Marketing Innovation (for marketing executives) – Meet with industry luminaries and innovative business leaders who are at the forefront when it comes to marketing in the age of the digital self. These speakers will share their expertise, vision and experience on how to take digital marketing to the next level. Marketing Innovations combines their leadership insights, marketing strategies and the solutions that allow them to build the next generation of marketing.
  • Tech Labs (for developers) – Interact with Adobe’s top technologists who will share innovative approaches to measurement and optimization across your digital marketing activities. Learn how to capture data from unique new sources in video and social while using Adobe APIs and SDKs to automate processes and leverage your data. Developers will get hands-on experience at every lab and walk away with code assets to implement in digital marketing initiatives.

Additionally, customers can take advantage of interactive workshops offered by Adobe Training Services (March 4-5, 2013), which will provide in-depth training on specified Adobe Marketing Cloud solutions. Courses will be available at a rate of $700 per one-day session and $1,400 per two-day session. There is an option to sign up for Adobe Training Services classes when registering for the conference.

This event is critical for marketers, publishers and advertisers looking to engage with industry experts and get the latest information on digital marketing.

Don’t miss Summit 2013! Register today and take advantage of early bird pricing until Sunday, January 13, 2013. Loyalist pricing is also available for previous Summit attendees until Sunday, December 16, 2012. Visit the registration, pricing and accommodations page for more information about special discounts and group passes.

Summit 2013 Helpful Links

Stay Connected – Summit 2013 Social Media Channels

 

Fairfax New Zealand Dishes on Data

David Jordine, Sales Executive, Digital Marketing Suite, Adobe ANZ – LinkedIn

Nigel Tutt, General Manager – Digital Media, Fairfax New Zealand

Nigel Tutt, General Manager – Digital Media, Fairfax New Zealand

It’s no surprise that as the digital marketing industry evolves, the data that proves marketing results is becoming just as important as smart marketing ideas themselves. With this thought in mind, I was excited to attend yesterday’s ad:tech Digital Data Summit in Sydney, an event dedicated to encouraging Australian publishers, marketers and agencies to turn data into actionable insights to optimise campaign performance.

The event offered two tracks for attendees to choose from: one focusing on data and how marketers use it; and the second track providing insights into the digital advertising scene. A mix of some very lively panel discussions and individual presentations gave attendees the chance to hear from some of Australia’s top practitioners.

A highlight of the day for me, was the announcement by our customer, Nigel Tutt, who’s Fairfax New Zealand’s General Manager, Digital Media, that his organization has become the first in Asia Pacific to implement Adobe’s AudienceManager tool as its new data management platform.

The move to work with AudienceManager means that Fairfax NZ, the publisher of some of New Zealand’s most popular online news and information sites (stuff.co.nz, Computerworld, Rugby Heaven and more) will now be able to identify more specific audience sets among their broad and varied traffic. In turn, this is going to enable them to create packages and opportunities offering far more targeted offerings to advertisers across industries.

I’m going to be watching how Fairfax NZ uses this new platform with great interest. I’m also looking forward to seeing the impact this has on the smart advertisers who want to make sure their digital marketing campaigns are highly targeted and performing to maximum impact.

 

What do Adobe’s First Facebook PMD Awards mean for you?

Janie Lim, Group Marketing Manager, Adobe SEA – LinkedIn

Face­book’s significance as a social mar­ket­ing plat­form just keeps growing and the demand for deeper marketing opportunities increases too. Facebook has just announc­ed its Pre­ferred Mar­ket­ing Devel­oper (PMD) pro­gram and Adobe is the first PMD mem­ber (out of an ini­tial 232) to be awarded badges for all four of Facebook’s Mar­ket­ing APIs – Pages, Ads, Apps and Insights.

What does this mean and why is this impor­tant for our digital marketing cus­tomers?

Pages API

Adobe offers highly flex­i­ble page man­age­ment with a robust roles and per­mis­sions model.  This enables global and local scale so you can man­age all of your Face­book pages within a sin­gle plat­form, while empow­er­ing regional man­agers to exe­cute cam­paigns locally. We also fea­ture deep inte­gra­tion with Adobe Site­Cat­a­lyst, enabling auto tag­ging of social media posts with cam­paign track­ing codes in the pub­lish­ing work­flow.  This means you can much more eas­ily track how your Face­book con­tent and inter­ac­tions are dri­ving behav­iours on your dig­i­tal prop­er­ties. That’s a fancy way of say­ing you can now tie social activ­ity to busi­ness results.

Apps API

In addi­tion to the flex­i­bil­ity and cus­tomis­abil­ity that the new app builder within Adobe Social pro­vides, Adobe’s inte­gra­tion between Site­Cat­a­lyst and for­mer Effi­cient Fron­tier tech­nol­ogy now enables auto tag­ging of appli­ca­tions with cam­paign track­ing codes to mea­sure users across the entire cus­tomer jour­ney from ad click to app engage­ment to web­site con­ver­sion and beyond. Through inte­gra­tion with Adobe Test&Target, mar­keters can engage in A/B test­ing of app cre­ative and copy, pro­duc­ing crit­i­cal Face­book app opti­misa­tion insights for enhanced engage­ment. Our tar­get­ing tech­nol­ogy auto­mat­i­cally per­son­al­ises the app expe­ri­ences based on social pro­file and demo­graphic data, which improves rel­e­vancy and dri­ves higher conversion.

Ads API

Adobe is cur­rently the only provider to inte­grate “spon­sored story cre­ation” within the Face­book pub­lish­ing work­flow.  Essen­tially, this capa­bil­ity can sig­nif­i­cantly expand the influ­ence of con­tent by max­i­mising reach – get­ting your con­tent in front of a lot more eye­balls – and ampli­fy­ing mes­sages. This inno­va­tion enables com­mu­nity man­agers to col­lab­o­rate closely with ad man­agers dur­ing the plan­ning process to coor­di­nate paid and owned reach at cam­paign launch instead of spon­sor­ing a story after the post has gone live.

Adobe also enables cross-channel attri­bu­tion of social against other dig­i­tal adver­tis­ing chan­nels – search and dis­play – because our tech­nol­ogy man­ages all bid­d­a­ble dig­i­tal ad for­mats.

Insights API

Adobe can tie Face­book activ­ity directly to busi­ness results like rev­enue or other con­ver­sion met­rics. Addi­tion­ally, Adobe can inte­grate lis­ten­ing (earned) data with owned data, paid media (ads) data, and mean­ing­ful ana­lyt­ics (i.e. let’s look beyond “likes” and “fans” to rev­enue and con­ver­sions) within one dataset. This gives you a much more com­plete pic­ture of per­for­mance across chan­nels and insights to opti­mise invest­ments across those chan­nels for the great­est ROI.

The social world gets both richer and more easily accessible for digital marketers with tools such as these. As Face­book con­tin­ues to inno­vate and enhance their plat­form, we will work closely with them to con­tinue pro­vid­ing the most com­pre­hen­sive and sen­si­ble sup­port solu­tions possible