Adobe Sys­tems Korea and Asiance have come together in a part­ner­ship to pro­vide dig­i­tal mar­ket­ing busi­ness skills and con­sult­ing to the fast-expanding Korean mar­ket. Asiance is a dig­i­tal agency that pro­vides inte­grated dig­i­tal strat­egy includ­ing online brand com­mu­ni­ca­tions, dig­i­tal engage­ment and com­merce to help its clients more effec­tively engage today’s con­nected con­sumers. It is the first dig­i­tal agency to announce a part­ner­ship with Adobe in Korea, and will deliver con­sult­ing and solu­tions across dig­i­tal chan­nels, focus­ing on respon­sive web devel­op­ment. The part­ner­ship will help more clients access solu­tions that deliver opti­mized con­sumer expe­ri­ences across Web, social, e-commerce and mobile with Adobe Mar­ket­ing Cloud at the heart of its offer­ing, includ­ing Adobe Expe­ri­ence Man­ager, cou­pled with Asiance con­sult­ing and design expertise.

As devices and con­sumer behav­iors are chang­ing so quickly, it has become a real chal­lenge to make sure cus­tomers are hav­ing an opti­mal expe­ri­ence. With Adobe Mar­ket­ing Cloud and Asiance’s dig­i­tal capa­bil­i­ties, clients are offered a cus­tomized web expe­ri­ence together with added ana­lyt­i­cal edge to mea­sure, refine, and optimize.

The abil­ity to opti­mize con­tent is at the core of how a mar­keter pro­vides cus­tomers with rel­e­vant, engag­ing expe­ri­ences when­ever and wher­ever they con­nect with a brand.  The part­ner­ship between Adobe Korea and Asiance reflects how impor­tant it is for a dig­i­tal agency to be able to deliver an inno­v­a­tive and holis­tic solu­tion. The part­ner­ship is going to help more Korean mar­keters move at the speed of dig­i­tal to deliver the best pos­si­ble expe­ri­ence to their customers.