Tony Katsabaris, Sales Direc­tor – Dig­i­tal Mar­ket­ing, Adobe ANZ

 

The art of suc­cess­ful cus­tomer expe­ri­ence man­age­ment — and the key to com­pet­i­tive advan­tage–  is to con­sis­tently deliver excep­tional inter­ac­tions for your cus­tomers through rich enter­prise appli­ca­tions and easy-to-use interfaces.

Watch this video for a quick snap­shot of the Adobe Aus­tralia Excep­tional Dig­i­tal Expe­ri­ences Tour held in Syd­ney last year, along with some intrigu­ing insights from lead­ing mar­keters into what cus­tomer expe­ri­ence means to them.

 

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