Being a mar­keter today is harder than ever before.Over 75% of mar­keters think mar­ket­ing has changed more in the past 2 years than in the pre­vi­ous fifty. New dig­i­tal chan­nels and tech­nolo­gies have rein­vented the ways in which con­sumers engage with brands, forc­ing mar­keters to trans­form the ways in which they plan, exe­cute, track & report on their campaigns.

Sym­po­sium 2014 is big­ger, bet­ter & more aspi­ra­tional than ever! On 22 July in Syd­ney and 24 July in Sin­ga­pore, mar­keters will gather for Asia Pacific’s most antic­i­pated dig­i­tal mar­ket­ing gigs of the year. Sym­po­sium is designed to expose today’s mar­keters to the lat­est dig­i­tal mar­ket­ing strate­gies and inno­va­tions, help­ing mar­keters rein­vent them­selves. A show­case of tips, tricks and tools through the sto­ries of lead­ing brands on their trans­for­ma­tion journey.

Last year there were over 1700 atten­dees and this year we are expect­ing more! At Adobe Sym­po­sium 2014, you’ll learn from Adobe experts as well as mar­ket­ing lead­ers from top brands such as Tel­stra Dig­i­tal, Tourism Aus­tralia, May­bank, StarHub and many more as they share their key mar­ket­ing strate­gies for mak­ing the most out of every oppor­tu­nity. It’s an unmiss­able oppor­tu­nity to net­work with mar­ket­ing lead­ers and peers while learn­ing from entre­pre­neurs and inno­va­tors, who are push­ing the bound­aries of dig­i­tal mar­ket­ing to increase their company’s success.

At Sym­po­sium, you’ll learn how to:

  • Cre­ate effec­tive dig­i­tal mar­ket­ing strate­gies that make the most of every opportunity
  • Gain valu­able insights from tar­geted adver­tis­ing and mar­ket­ing analytics
  • Develop and lever­age more com­pelling social media campaigns
  • Mar­ket in the mobile era across sites, apps and publications
  • Improve your cus­tomers’ expe­ri­ences through per­son­al­iza­tion, while increas­ing acqui­si­tion and retention
  • Increase your dig­i­tal mar­ket­ing ROI from the experts

We’ll be shar­ing more updates and infor­ma­tion about Adobe Sym­po­sium over the com­ing weeks here, so be sure to stay tuned for more intel on expe­ri­ences we’ll share at Symposium.

Do you know what your mar­ket­ing is doing? Sign up for Adobe Sym­po­sium today and fol­low the con­ver­sa­tion via #AdobeSymp.