Janie Lim, Head of Mar­ket­ing, South­east Asia at Adobe Sys­tems – LinkedIn

Over 600 dig­i­tal mar­keters from Sin­ga­pore and around South­east Asia gath­ered at Marina Bay Sands for the Adobe Dig­i­tal Mar­ket­ing Sym­po­sium Sin­ga­pore 2013.

The atmos­phere in the hall was full of excite­ment and buzz as Brad Rencher, Senior Vice Pres­i­dent and Gen­eral Man­ager of Dig­i­tal Mar­ket­ing took to the stage to open with his keynote – The Last Mil­lisec­ond. 

The next inspir­ing speaker to take the stage was Dean Dacko, SVP of Malaysian Air­lines who shared the trans­for­ma­tional story of a com­pany that was once in the red and is now one of the world’s lead­ing air­line. At the heart of this trans­for­ma­tion – a dig­i­tal strategy.

Pos­si­bly the most antic­i­pated and talked about ses­sion of the day was the Adobe Vision Demo – the audi­ence watched as prod­uct gurus showed off the lat­est, great­est tech­nol­ogy avail­able on Adobe Mar­ket­ing Cloud.

The ‘Sneaks’ ses­sions amazed the audi­ence as they expe­ri­enced a pre­view of up-and-coming inno­va­tions. It’s as easy as drag and drop! Fol­low the lat­est on Adobe sneaks at #Sweet­E­mo­tion, #CMOBFF, #Boom­Data & #DAMvideo.

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Finally, what bet­ter way to end an amaz­ing event than with another inspi­ra­tional keynote by Christo­pher Wei, Group CEO of the region’s most estab­lished insur­ance com­pany, Great East­ern Life.

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All in all – a great event, awe­some dis­cus­sions, inspir­ing sto­ries and jaw-dropping tech­nol­ogy. I per­son­ally can’t wait till next year’s event.

Stay tuned for upcom­ing videos from the event. You can also fol­low the entire con­ver­sa­tion from the day via#AdobeSymp on twit­ter.

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