Suzie Brady, Com­mu­ni­ca­tions Man­ager, ANZ, Adobe Sys­tems – @SuzieBrady1 LinkedIn

Win­ter returned to Salk Lake City on Day 2 of Sum­mit, The Dig­i­tal Mar­ket­ing Con­fer­ence, but no one cared because the pro­gram inside was the hottest ticket in town. Robert Red­ford was in the build­ing and 7,000 del­e­gates were bub­bling with excitement.


Wait­ing for Robert was made easy. Mike Rude, Man­ag­ing Direc­tor of Cus­tomer Expe­ri­ence at FedEx, inspired the crowd with this energy and encour­age­ment to embrace the tech­nol­ogy we have invested in, and jump onboard before the ship departs. Mike urged mar­keters to take cal­cu­lated risks and use tech­nol­ogy to deliver bet­ter expe­ri­ences for their cus­tomers – and enjoy the results.


Richard Sher­man is Cor­ner­back with the Seat­tle Sea­hawks, part of the National Foot­ball League in the US. Com­ing from Aus­tralia, I have no idea what a Cor­ner­back is, so I was mildly con­fused about what Richard was doing on stage at the world’s pre­miere dig­i­tal mar­ket­ing event. I didn’t have to wait long. Two months ago, Richard caused a social media sen­sa­tion with a crazed TV inter­view after a match. It turns out Richard is a Stan­ford grad­u­ate with a degree in com­mu­ni­ca­tions. Richard had a plan for his own brand and his crazy inter­view turned out to be his launch pad to star­dom. Richard lever­aged his noto­ri­ety to grow his Twit­ter fol­low­ing by over 600,000 in just two months; he’s also launched his own fash­ion line. At the same time, he’s rais­ing aware­ness of the impor­tance of edu­ca­tion and encour­ag­ing us to take advan­tage of moments that are own launch pads to achieve our goals. Richard’s advice: have a plan, stick to that plan, ride through the bumps in the road, and take advan­tage of oppor­tu­ni­ties that come your way.  I still don’t know what a Cor­ner­back is, but I’m now fol­low­ing Richard on Twit­ter (you can too – @Rsherman_25).

Adobe 7

John Bollen is from MGM Resorts and was next to take the stage on Day 2. John is MGM Resort’s Chief Dig­i­tal Office, over­see­ing the company’s dig­i­tal strat­egy across 19 resorts and a cus­tomer data­base of over 65 mil­lion. John explained the rein­ven­tion MGM is about to under­take. The busi­ness has been built on acqui­si­tions and that means cus­tomer expe­ri­ence has been dis­jointed, with silos deliv­er­ing the mar­ket­ing cam­paign. MGM is embark­ing on a rein­ven­tion that will shift its strat­egy to a con­tin­u­ous, engag­ing expe­ri­ence for cus­tomers. John also intro­duced a new role – Chief Expe­ri­ence Man­ager, who is bring­ing the team together to exe­cute the reinvention.

And finally, it was time for Robert Red­ford… Butch Cas­sidy and the Sun­dance Kid; The Can­di­date; The Way We Were; The Great Gatsby… the Sun­dance Film Festival…environmentalist, artist, entre­pre­neur, activist: a true Hol­ly­wood leg­end in our midst and he didn’t dis­ap­point. At Sum­mit, we hear a lot about the impor­tance of data – what infor­ma­tion do we have and how can we use it to deliver bet­ter expe­ri­ences for cus­tomers. Robert reminded us that at the heart of every­thing we do is art and in turn, con­tent. With­out a beau­ti­ful, rich and excit­ing expe­ri­ence, our cus­tomers will never be engaged. The com­bi­na­tion of art and sci­ence is key and exactly what sets Adobe apart.


Robert inspired us to take risks and not to be afraid of fail­ure. He said fail­ure can pro­pel us for­ward and that not tak­ing a risk was actu­ally a risk. Robert shared a story from his school days where a teacher encour­aged him to tell sto­ries through draw­ing and he said this inspired him to have the courage to be an artist. We all agreed his risk to become an artist has paid off.

Robert talked about the role of tech­nol­ogy in film and said that art has a major role to play in new inno­va­tions. Art is at the cen­tre of every­thing Robert has done over his decades as a lead­ing actor, direc­tor, pro­ducer and film fes­ti­val founder. His rein­ven­tion – or evo­lu­tion as he prefers – was inspir­ing and it was a great thrill to have a true Hol­ly­wood star at Sum­mit 2014.

Feel­ing inspired and look­ing to find out more? Stay tuned to this channel.

Also you could join us at the Adobe Sym­po­sium tak­ing place in Syd­ney on 22 July and Sin­ga­pore on 24 July – save the date now and fol­low us for more updates!