Julie Clee­land Nicholls, Senior Group Man­ager, Cor­po­rate Com­mu­ni­ca­tions, Adobe APAC – @jcnsingapore, LinkedIn

This week, the peace­ful streets of Salt Lake City in Utah will be filled with the buzz, energy and gen­eral crazi­ness that can only be gen­er­ated by more than 4,000 mar­keters, adver­tis­ing exec­u­tives, dig­i­tal com­mu­ni­ca­tions and social media lead­ers. They’re con­verg­ing to attend the annual Adobe Dig­i­tal Mar­ket­ing Sum­mit, and among them will be more than 80 mar­ket­ing lead­ers and strate­gists from across Asia Pacific, includ­ing rep­re­sen­ta­tives from China, Hong Kong, India, Tai­wan, Aus­tralia, New Zealand, Korea and Sin­ga­pore. This is the largest atten­dance at the event from APAC to date, and it shows how mar­keters in our region are tak­ing the emer­gence of dig­i­tal mar­ket­ing very seri­ously indeed.

I’m excited to be attend­ing. I man­age social media strat­egy for Adobe in Asia Pacific, and the last 18 months have been a steep but absolutely fas­ci­nat­ing learn­ing curve. I’m espe­cially look­ing for­ward to hear­ing from keynote speak­ers includ­ing Twit­ter founder Biz Stone, and Ari­anna Huff­in­g­ton of the renowned Huff­in­g­ton Post. Our own Adobe SVP of Dig­i­tal Mar­ket­ing, Brad Rencher, will present his thoughts on ‘The Power of the Dig­i­tal Self’ and that’s another high­light for me. But in addi­tion to lis­ten­ing and learn­ing myself, together with sev­eral of my col­leagues from across APAC, I’ll also be post­ing and shar­ing updates from this leading-edge forum for our com­mu­ni­ties across the region.

You can fol­low what’s hap­pen­ing at Sum­mit on these social media links:

  • For tweets from the con­fer­ence: #Adobe­Sum­mit – and you can fol­low me on @jcnsingapore
  • For APAC news and updates from the con­fer­ence: right here on the APAC Adobe Dig­i­tal Dia­logue blog:  http://adobe.ly/xFXyub
  • Join our Dig­i­tal Dia­logue LinkedIn com­mu­nity http://www.linkedin.com/groups?gid=4075854&trk=hb_side_g
  • Reg­is­ter to watch the open­ing keynote, ‘The Power of the Dig­i­tal Self’ streamed live and on demand at http://summit.adobe.com/online on Wednes­day 21 March US time. Archived video of the open­ing keynote will also be avail­able on this site later the same day

Stay tuned – it’s going to be a big Dig­i­tal Mar­ket­ing Week!