Ben Eng­lish, Group Mar­ket­ing Man­ager, Adobe ANZ – LinkedIn@bmkenglish

Want to find out the secrets to a suc­cess­ful dig­i­tal mar­ket­ing strat­egy? Adobe’s Mark Phibbs and ExactTarget’s Eric Prugh will reveal all next week in a pre­sen­ta­tion  to Australia’s mar­ket­ing lead­ers on day 1 of the mUm­BRELLA 360 con­fer­ence in Sydney.

The event, which runs June 6 and 7, brings together the media, mar­ket­ing and enter­tain­ment indus­tries’ most excit­ing and inno­v­a­tive com­pa­nies, pro­vid­ing a plat­form for indus­try pro­fes­sion­als to gain new insights and under­stand­ing by shar­ing their expe­ri­ences. In addi­tion to the pre­sen­ta­tion by Mark and Eric, the event will boast keynotes from a ‘who’s who’ of influ­en­tial Aus­tralian media and mar­ket­ing exec­u­tives as well as panel ses­sions arranged by mUm­BRELLA readers.

Adobe and ExactTarget’s pre­sen­ta­tion will explain why dig­i­tal works, how the mar­ket­ing depart­ment has become the new finance depart­ment, and how the right dig­i­tal mar­ket­ing part­ner­ship can spur an increase in online sales and brand awareness.

Other event top­ics include:

  • Social media’s evolv­ing role in journalism
  • Con­vert­ing fans to sales
  • Mobile adver­tis­ing and marketing
  • The future of broadcast
  • Cap­tur­ing atten­tion in an on-demand world
  • Lever­ag­ing the power of video

It’s going to be a mag­nif­i­cent media and marketing-fest, so be sure to reg­is­ter as soon as possible.

The mUm­BRELLA 360 con­fer­ence takes place on June 6 and 7 at the Hilton, Syd­ney. For infor­ma­tion on reg­is­tra­tion, pric­ing, pro­gramme and accom­mo­da­tion visit the mUm­BRELLA 360 web­site.

We look for­ward to see­ing you there!