Anne Rus­sell, Dig­i­tal Mar­ket­ing Man­ager, Adobe ANZ  LinkedIn


The sec­ond day of Sum­mit deliv­ered more amaz­ing keynotes which did not dis­ap­point.  Firstly, Felix Baum­gart­ner, dare devil & base jumper ( I want that title…!) demon­strated a total leap of faith as well as cal­cu­lated risks and got us to re-live an extra­or­di­nary moment of his­tory. Then Salman Khan, founder of the Khan Acad­emy received a stand­ing ova­tion for his amaz­ing work to pro­vide free edu­ca­tion around the world. He has ded­i­cated years to pro­vid­ing amaz­ing edu­ca­tional resources online and now helps hun­dreds of thou­sands of peo­ple young and old improve on their life poten­tial from the US through to Mongolia.

The entire audi­ence was emo­tional at the end of his pre­sen­ta­tion. Together with Felix, it really reminded us that  pas­sion,  deter­mi­na­tion and dig­i­tal con­nec­tions can achieve amaz­ing results and fol­low­ing this fan­tas­tic keynote, Adobe announced they have made a $50,000 dona­tion to the Khan Acad­emy– what a great moment!

After an emo­tional and intense morn­ing, the after­noon con­tin­ued to deliver, with Adobe Senior VP of prod­uct devel­op­ment Steve Ham­mond reveal­ing some of Adobe’s lat­est tech­nol­ogy sneak peeks in the field of ana­lyt­ics, social media and Web expe­ri­ence man­age­ment.  A fierce Twit­ter bat­tle fol­lowed with a live and highly enter­tain­ing com­men­tary from Car­rie Brown­stein, author, musi­cian and TV owner of Portlandia.

Depot After Dark

Fol­low­ing some great on the spot net­work­ing oppor­tu­ni­ties with Adobe part­ners and cus­tomers as well as some of my Amer­i­can col­leagues, more fun awaited us later at the Ski Party. You would think that the atmos­phere at a ski party would be as icy as the Utah ski slopes, but the real­ity was far from it. In fact, this was another great net­work­ing oppor­tu­nity while Adobe part­ner Respon­sys handed out great ski prizes. And the party con­tin­ued into the evening at the Depot After Dark Party spon­sored by Hybris soft­ware.  Over 400 peo­ple gath­ered to the sound of great DJ tunes fol­lowed by some qual­ity karaoke songs per­formed live by the crowd (I never knew my sales col­leagues had such talent!)There was even a spe­cial sur­prise appear­ance by Tay­lor Hicks, Amer­cian Idol sea­son 5 winner!


After all this, I might even be too exhausted to ski but I’m in Utah and there’s snow,  so I think I’d bet­ter bat­tle it out with Peter Wright from Mel­bourne IT and other cus­tomers and part­ners on the snow tracks!

If you couldn’t be part of this fan­tas­tic event, don’t despair.  Adobe is bring­ing you this con­tent and more to events in Syd­ney and Sin­ga­pore in mid-year. Reg­is­ter here to receive an invitation.