Mark Phibbs, Senior Direc­tor Mar­ket­ing and Global Chan­nel Mar­ket­ing, Adobe APAC

The first-ever Mar­ket­ing Events Awards will be held in Sin­ga­pore this Novem­ber and I was very pleased to receive an invi­ta­tion to join a panel of judges with exec­u­tives from com­pa­nies such as Adi­das, HSBC, Sony and many more.

It’s an excel­lent time to be hold­ing awards like these. Even in this dig­i­tal era, events are still a crit­i­cal avenue for com­pa­nies to attract new cus­tomers, nur­ture rela­tion­ships with their exist­ing clients and boost brand pres­ence and aware­ness. The dif­fer­ence we’re see­ing now is that dig­i­tal tech­nol­ogy and social media have really changed the way we pro­mote, hold and mea­sure the effec­tive­ness of events. We are see­ing some truly inno­v­a­tive and ground-breaking ways to inte­grate tech­nol­ogy into events, mak­ing them more inter­ac­tive and mem­o­rable. For exam­ple, events can be held vir­tu­ally, online, which will allow com­mu­ni­ties across time zones and geo­gra­phies to meet eas­ily. Social media is being used to enrich the expe­ri­ence, spread the word, share your thoughts and con­nect like-minded peo­ple. How many times have you ‘attended’ an event just by fol­low­ing the hash­tag on Twit­ter? Not only do you get a great sense of the high­lights and key points that speak­ers are mak­ing, it’s also a ter­rific way to broaden your own net­work by get­ting to know new peo­ple in your field of interest.

So are you an entrant in the 2012 Mar­ket­ing Events Awards? If you haven’t already got a sub­mis­sion in, you can still enter any time until 8th Octo­ber. Here’s the link: http://marketingeventsawards.com/form_submit.html

As a judge, I’m going to be look­ing for a strong plan­ning process and for great think­ing behind the exe­cu­tion. There needs to be a clear mea­sure­ment and eval­u­a­tion method­ol­ogy. Finally, I’ll be look­ing for vision­ary, out-of-the-box think­ing that show­cases the amaz­ing cre­ativ­ity we have here in Asia Pacific.

I’m very much look­ing for­ward to see Asia’s best exam­ple of dig­i­tal events and inter­ac­tive marketing!

 

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