Michelle Gautrin, Social Media Spe­cial­ist, Adobe APAC – @mgautrin LinkedIn

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What an excit­ing first day at the Adobe Sum­mit 2013 in chilly yet beau­ti­ful Salt Lake City. I was thrilled to attend the intro­duc­tory keynote, led by Brad Rencher, Adobe’s Senior VP of Dig­i­tal Mar­ket­ing together with his core Prod­uct Team. Through great story-telling tech­niques, they explored the theme of “the last mil­lisec­ond”. There were lots of engag­ing dis­cus­sion today, but the over­ar­ch­ing theme of the day was ‘inte­gra­tion’ – the need to stop work­ing in silos and start work­ing together and inte­grat­ing all the dif­fer­ent dig­i­tal mar­ket­ing technologies.

The morning’s keynote ses­sion was fol­lowed by numer­ous indi­vid­ual break­out ses­sions cov­er­ing the range of Adobe Mar­ket­ing Cloud solu­tions as well as inno­v­a­tive dig­i­tal mar­ket­ing trends cov­ered by indus­try experts. In between the many ses­sions, I man­aged to sneak a peek at the exhi­bi­tion hall and was blown away by the set up. Spa­cious, inter­ac­tive and eye-catching would be the best words to describe the area. Beside the usual spon­sor booths, there was the famous Adobe amper­sand which stood over 8ft tall! Every­one was lin­ing up to take pho­tos with it and they even pro­vided fun props! There was also an amaz­ing visu­al­iza­tion wall, where you could see a live mashup of activ­i­ties sur­round­ing sum­mit on social media (tweets, insta­gram pics, face­book post, videos etc). The wall included trend­ing hot top­ics that were being dis­cussed on social media via the #Adobe­Sum­mit hash­tag and even a live polling option. The setup was all so impres­sive; already can’t wait to see what they have planned for next year!

The lat­ter half of the con­fer­ence day ended with another gen­eral keynote ses­sion, this time with lumi­nary speak­ers such as Adam Bain from Twit­ter, John Bat­telle from the Fed­er­ated Media Pub­lish­ing and Bill Briggs from Deloitte. Bill started the ses­sion by claim­ing that we are now liv­ing in a post-digital era where such things as mobile devices are becom­ing the main plat­forms con­sumers inter­act with. John then shared intrigu­ing facts with us, such as this year alone every human will cre­ate 600 bytes of data! The high­light for the after­noon was the highly antic­i­pated Adam Bain from Twit­ter who shared  the story of Twitter’s growth and  suc­cess; there are cur­rently over 400 mil­lion tweets a day – in fact, this con­fer­ence gen­er­ated more than 30,000 tweets through its dura­tion, more than dou­ble the num­ber last year, rein­forc­ing how this social net­work­ing is still in growth mode.

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Day 1 of Adobe Sum­mit ended with leg­endary Sum­mit Bash where none other than the Grammy award win­ning band The Black Keys per­formed live! The con­cert was amaz­ing and there were so many other fun activ­i­ties set up for atten­dees to enjoy. A green screen photo oppor­tu­nity gave us the chance to pose with amaz­ing back­grounds such as King Kong, Time Mag­a­zine cover, the famous Bea­t­les Abbey Road album cover. A remote con­trol car rac­ing track was very pop­u­lar, and there was a wall were we could all put our own cre­ative spin on with neon glow in-the-dark-paint! The night ended with an upbeat DJ and dig­i­tal mar­keters danc­ing the night away.

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See you tomor­row for a sec­ond day of excit­ing infor­ma­tive sessions!

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