Great Eastern, the oldest and most-established life insurance group in Southeast Asia is embracing the digital future with the implementation of Adobe Marketing Cloud. Adobe’s comprehensive digital marketing solutions, driven by powerful data analytic capabilities will provide Great Eastern with a key competitive advantage and usher a new era of customer interaction.
Great Eastern is among the first companies globally to implement all five digital marketing solutions, rolling out Adobe Analytics, Adobe Target, Adobe Experience Manager including Scene7, Adobe Media Optimizer, and Adobe Social.
In the highly fragmented and noisy digital world, a key solution to standing out from your competitors is through delivering targeted and relevant content to your customers. This is what Great Eastern plans to do with the help of Adobe Experience Manager. A personalised online experience for customers can be created based on better insights as to their needs and expectations. By customising relevant information to individuals, customers will have an even stronger relationship with the brand and will be more satisfied.
Another highlight of the implementation will be the introduction of Adobe Media Optimizer, the industry’s first fully integrated digital advertising platform that delivers cross-channel ad management, optimization and forecasts across search, display and social media campaigns for peak return on investment. Great Eastern is looking to use Adobe Media Optimiser to analyse how their online advertising campaigns are performing in real-time and be able to efficiently adjust and optimise their strategy, so as to ensure they deliver return on investment.
Great Eastern will also make use of Adobe Social to manage and optimize their latest social engagement campaign on Facebook launching July 15. The Live Great Challenge is a fun campaign aimed at supporting consumers to make small lifestyle changes which will have a great impact on their well-being.
The solution implementation has begun and will continue in the months ahead. Great Eastern is embracing digital strategies that bring value to customers as well as give it that valuable edge over its competitors.